Charm@ksc.au.edu

Datacenter Strategies and Trends

2010

Invited Talk at “The 2nd Annual Data Centre Strategies Bangkok Conference”

Organized by Pacific and Strategy Holding Ptc. Ltd.

Renaissance Bangkok Ratchaprasong Hotel, September 17, 2010

Prof. Dr. Srisakdi

CharmonmanCEO of The College of

Internet Distance Education,

Assumption University of Thailand

www.charm.au.eduwww.charm.au.edu

Dr. Firouz Baradaran Anaraki

Chief Technology Officer

College of Internet Distance Education,

Assumption University

Co-Author.

Datacenter Strategies and Trends 2010

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1.Introduction2.Ten Datacenter

Strategies by Kenneth Hess

3.Other Data Center Strategies

4.Datacenter Trends 5.Datacenter Survey

Results6.Datacenter News7.Concluding Remarks

1. Introduction

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A Datacenter is a facility to house computer systems and associated components such as - Telecommunication Systems- Storage Systems

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Introduction (Cont.)

A datacenter include- Redundant or backup power supplies- Redundant data communications connections- Environmental controls- Security devices

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Introduction (Cont.)

Searching Google for “Data Center Strategies 2010” over 32 million entries were found

Introduction (Cont.)

Searching Google for “Data Center Trends 2010”, 12.2 million entries found

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Introduction (Cont.)

Searching Google for “Data Center Survey Results 2010”, 13.3 million entries found

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Introduction (Cont.)

Searching Google for “Data Center News 2010”, 171 million entries found.

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2. Ten Datacenter Strategies

from Kenneth Hess From “www.serverwatch.com” on June 17, 2010 Kenneth Hess proposed 10 datacenter strategies:2.1 Greening2.2 Consolidation 2.3 Virtualization2.4 Leveraged Cloud Computing

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2.5 Private Cloud2.6 Disaster Recovery2.7 Leveraged Content Delivery 2.8 Storage-Area Networks2.9 Remote Backup

2.10 Automation

Ten Datacenter Strategies (Cont.)

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2.1 Greening of Datacenter

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To reduce power consumption, e.g.- Use Solid State Drives (SSD) instead of disk- Use computers which require less power

2.2 Consolidation

Doing more with less such as switching to Linux.

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2.3 Virtualization

Using higher-end hardware to house multiple and disparate workloads onto a single system or cluster of systems.

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2.4 Leveraged Cloud Computing

Using service offered by Commercial Cloud Provider which offers 24x7x365 availability, maintenance, support, etc.

and save money.

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2.5 Private Cloud

Setting up your own cloud computing, tapping on all the equipment at your own datacenter.

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2.6 Disaster Recovery

Setting up a mirror site with load balancers.

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2.7 Leveraged Content Delivery

Instead of buying extra bandwidth, you can use the service such as Akamai.

Sample customers of Akamai are MTV, MySpace, Fox Interactive.

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2.8 Storage-Area Networks

Instead of using a lot of storage devices, you should use Storage-Area Networks (SAN) which are- expandable- scalable- inexpensive

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2.9 Remote Backup

To ensure safe and secure data backup and restore, online backup could be used and it is- inexpensive- reliable- agile

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Remote Backup (Cont.)

Sample commercial services are- Intronis- MozyPro- i365

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2.10 Automation

Automation is a key strategy to manage the new generation of datacenters.

Fully automated datacenter will be available soon.

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3. Other Datacenter Strategies

3.1 Datacenter Strategies from www.process.com

3.2 Microsoft Datacenter for Bing Search Engine

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3.1 Datacenter Strategiesfrom www.process.com

From www.processor.com, Vol. 32, Issue 1, January 1, 2010, two strategies were mentioned 3.1.1 A Different Shade of Greening3.1.2 Maximizing the Value of Existing

HW & SW

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3.1.1 Greening of Datacenter

Info-Tech suggested that it is still a good strategy to reduce energy costs.

Years ago, Datacenter had a power density of about 500 watts per square meter but in 2010, it is 20 times or more. 25

Greening of Datacenter (Cont.)

Three options have been mentioned1) Flywheel UPS2) Economizers3) Computer Systems Based on DC Power

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1) Flywheel

The use of a few-meter diameter flywheel running with electricity.

When electricity fails, the moment of inertia keeps the flywheel turning

and producing electricity for temporary use.

Flywheel UPS is greener and generate less hea than conventional battery-based UPS.

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Flywheel (Cont.)

From www.onmovements.com on 13 September 2010.

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2) Economizers

Economizers are systems that use cool outside air to drop datacenter temperature rather than using expensive air conditioning.

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3) Computer Systems Based on DC Power

Bring AC power from the street to charge up batteries and then deliver the DC from batteries to computer equipment and save 6-12% of energy.

(Some vendors claimed 15-30% saving)

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3.1.2 Virtualization

Pund-it (www.pund-it.com)

proposed virtualization to maximize the value of existing hardware and software.

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3.2 Microsoft Datacenter for Bing Search Engine

From dcsblog.burtongroup.com on April 21, 2010, Microsoft is looking at Solid State Disk (SSD) for its datacenter for Bing Search Engine.

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Microsoft Datacenter (Cont.)

Microsoft wished to gain two benefits: - Reduce power consumption / node,

e.g. a processor operates at 10 watts

instead of 50 watts.- Smaller form factor, with small power supplies,

more servers could be packed in smaller space.

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4. Datacenter Trends

4.1 Five Trends in Datacenter Design

4.2 Four Trends for New Datacenter

4.3 Datacenter Trends for 2010

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4.1 Five Trends in Datacenter Design

From “www.cio.com” on 7 July 2010, IBM, which is building 200-300 datacenters per year, proposed 5 trends: (1) Energy costs outweigh capital costs (2) Modularity matters(3) Cooling is key (4) Virtualized everything(5) Self-diagnosing datacenter

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4.2 Four Trends for New Datacenter

From “www.networkworld.com” on 22 March 2010, (1) I/O virtualization (2) Data and storage convergence (3) Faster processor, greater consolidation (4) Infrastructure optimization

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4.3 Datacenter Trends for 2010

From “www.dbta.com” on 11 January 2010, the following trends were proposed: (1) Virtualization will morph into cloud computing(2) Platforms in the cloud(3) Large scale, end-to-end cloud adoption

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5. Datacenter Survey Results

5.1 Survey by Data Center Knowledge

5.2 Symantec 2010 State of Data Center Study

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5.1 Survey by Data Center Knowledge From

“webcache.googleusercontent.com” on 16 August 2010, Data Center Knowledge released survey results.

The Survey was conducted in July 2010.

Responses from 240 readers.

51% of respondents operate 3 or more datacenters.

26% operate at least 10 datacenters.

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Survey by Data Center Knowledge (Cont.)

The results of DCK survey:- 63% are in the midst of datacenters expansion

or have just completed a new facility. - 59% continue to build and manage

their datacenters in-house. 40

Survey by Data Center Knowledge (Cont.)

- 41% are using a wholesale datacenter provider or other third-party company

for their expansive.

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Survey by Data Center Knowledge (Cont.)

20% of projects did not complete on time or came in over budget.

In-house datacenter projects were twice as likely to have cost over runs between 1-10 million US$ as opposed to projects that involved a wholesale provider.

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Survey by Data Center Knowledge (Cont.)

Nearly half of respondents

have implemented cloud services.

11% have implementedcloud computing broadly.

21% have implemented cloud computing selectively.

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Survey by Data Center Knowledge (Cont.)

15% are using the cloud for testing and development.

12% reports plans to implement cloud services within the next two years.

19% have no plan for cloud computing.

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5.2 Symantec 2010 State of Data Center Study From www.symantec.com

on 11 January 2010, Symantec released the finding of its 2010 State of Data Center Study.

The Study in 2010 is the third year.

Surveyed 1,780 datacenters managers in 26 countries in November 2009.

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Symantec 2010 Study (Cont.)

Mid-sized enterprises (2,000-9,999 employees) are more likely to adopt cutting-edge technologies such as - cloud computing- deduplication- replication - storage virtualization - continuous data protection

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Symantec 2010 Study (Cont.)

Mid-sized enterprise datacenters show more activity, with more IT managers predicting major changes to the datacenters and new applications in 2010.

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Symantec 2010 Study (Cont.)

Mid-sized enterprises place a higher importance on - staffing- training

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Symantec 2010 Study (Cont.)

Mid-sized enterprises adopting new technology at 11-17% higher rate than small or large enterprises.

50% expect significant changes to datacenters in 2010

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Symantec 2010 Study (Cont.)

50% finds it difficult and costly to meet service level agreements.

33% say staff productivity is hampered by too many applications.

71% to consider data reduction technologies, such as deduplication.

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Symantec 2010 Study (Cont.)

83% rated security somewhat or absolutely important.

79% said backup and recovery is somewhat / absolutely important.

76% rated continuous data protection as one of their top initiatives.

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Symantec 2010 Study (Cont.)

76% have same or more job open in 2009.

33% of disaster recovery plans are undocumented.

82% considering virtual machine technologies in 2010.

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6. Datacenter News

6.1 IDS Readies Data Centers on Ships

6.2 Microsoft Picks Virginia for Major Data Center

6.3 Servers Slow Down as Data Center Heats Up

6.4 Drunken Employee Shoots Up a Server

6.5 Computer Outages Hobble Services in Virginia

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6.1 IDS Readies Data Centers on Ships

From “www.datacenterknowledge.com” on 9 August 2010, International Data Security (IDS) announced “Maritime Data Center” at Redwood City, California, with 15 million US$ for 500 racks of servers.

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IDS Readies Data Centers on Ships (Cont.)

IDS has options to purchase up to six additional ships, each with more than 200,000 square feet of data center space, enough for about 4,000 racks of equipment.

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6.2 Microsoft Picks Virginiafor Major Data Center

From “www.datacenterknowledge.com” on 27 August 2010, Microsoft has selected a site near Boydton, Virginia for a major new datacenter project at 499 million US$ 56

Microsoft Picks Virginia (Cont.)

The Governor of Virginia, Bob McDonnell, approved 2.1 million US$ grant to assist with the project.

Virginia Tobacco Commission approved 4.8 million US$ for the project.

Virginia Department of Business Assistance will provide training assistance.

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6.3 Servers Slow Downas Data Center Heats Up

From “www.datacenterknowledge.com” on 23 August 2010, Purdue University applied the logic “Most people slow down as the weather get hotter”

to its datacenter.58

Data Center Heats Up (Cont.)

Purdue developed software that can slow server activities as temperature rises.

The technique allowed Purdue datacenter to continue operating during several cooling outages, throttling down server activities to prevent the room from overheating.

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Data Center Heats Up (Cont.)

Purdue is making the procedures available to other institutions and corporations for 250 US$

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6.4 Drunken EmployeeShoots Up A Server

From “www.datacenterknowledge.com” on 26 August 2010, Police in Salt Lake City said Jeshua Campbell an employee of a mortgage company opened fire on a server with a 45 caliber gun.

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Drunken Employee Shoots Up A Server (Cont.) A co-worker told police

she found Campbell passed out on the floor with the pistol next to him.

Campbell told police his gun was stolen and used to shoot up the IT equipment.

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Drunken EmployeeShoots Up A Server (Cont.) Campbell has been

charged with felony criminal mischief, carrying a dangerous weapon while under the influence of alcohol, and given false information to law enforcement officer.

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6.5 Computer Outages Hobble Services in Virginia

From “www.datacenterknowledge.com” on 27 August 2010, more than 220 servers were offline in Chesterfield, Virginia, leaving 24 state agencies without full IT support.

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Computer OutagesHobble Services (Cont.)

The failure appears to be linked to a hardware failure in storage area network.

The affected sites included the Virginia Information Technologies Agency. 65

7. Concluding Remarks

With more and more organizations dependent on computerization, datacenters are required to provide continuity of operation.

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Concluding Remarks (Cont.)

Strategies, trends, survey results, and news about datacenters are presented in this paper.

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Concluding Remarks (Cont.)

All interested parties should try to find documents similar to those presented in this paper from Google and other sources in order to study and find out whether or not they are applicable to their datacenters.

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