Post on 02-Jul-2015
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DATA & PRIVACYStriking the right balance Jonny LeRoy - Head of Technology @jahnnie
NEW TECHNOLOGY
MORE DATA
BETTER PRODUCTS
MORE LOYALTY
MORE MONEY
WE’RE IN A VIRTUOUS CYCLE
PRIVACY IS DEAD
GIVE ME DELIGHTFUL PRODUCTS AND I’LL GIVE YOU MY DATA
DON’T BE EVIL
PRIVACY IS DEAD
THAT’S A PRETTY LOW STANDARDHOW MIGHT WE RAISE THE BAR?
PRIVACY IS DEAD
BE AWESOMEWE’LL GIVE YOU BETTER PRODUCTS
DON’T BE INCOMPETENTPRIVACY IS DEAD
WE’LL KEEP YOUR DATA SECURE
DON’T BE INCOMPETENT
WHO’S BEEN HACKED
THIS YEAR
DON’T BE INCOMPETENT
ARE YOU SURE
DON’T BE INCOMPETENT
SECURITY ISN’T JUST ABOUT PREVENTION
TIME TO NOTICETIME TO RESPOND
TIME TO NOTICE
HONEY POT DATA
TIME TO RESPOND
CONTINUOUS DELIVERY
DON’T BE INCOMPETENTPRIVACY IS DEAD
WE’LL KEEP YOUR DATA SECURE
DON’T BE CREEPYWOULD YOU BE OK IF YOUR DATA
PRACTICES APPEARED ON THE FRONT PAGE OF THE NEW YORK TIMES?
PRIVACY IS DEAD
REMEMBER OUR VIRTUOUS CYCLE?NEW
TECHNOLOGY
MORE DATA
BETTER PRODUCTS
MORE LOYALTY
MORE MONEY
WE’RE EXPERIENCING TURBULENCE
MORE BREACHES
MORE PRIVACY
CONCERNS
MORE MONOPOLY
SOCIAL BACKLASH
NSA SURVEILLANCE
NEW TECHNOLOGY
MORE DATA
BETTER PRODUCTS
MORE LOYALTY
MORE MONEY
STRATEGY TAX
PRIVACY IS DEAD
INTERNATIONAL PERSPECTIVEBRAZIL
GERMANY
RIGHTS OF DATA SUBJECT VS DATA COLLECTOR
MARCO CIVIL DA INTERNET
DATENSPARSAMKEIT UND DATENVERMEIDUNGData minimization and data avoidanceInformation self-determination
Civil rights framework for the Internet
PRIVACY IS DEAD
WE’LL BE TRANSPARENT ABOUT WHAT DATA WE STORE, HOW WE USE IT AND
WHO WE SHARE IT WITH
BE TRANSPARENT
FAIR DATA
70% of EU citizens have expressed concern that their personal data may be used for purposes
other than it was originally collected.
http://www.fairdata.org.uk/ Eurobarometer report (2011) for the EU
ETHICAL SOURCING (FAIR TRADE)
ETHICAL CUSTOMER DATA MANAGEMENT
(FAIR DATA)
ETHICAL ENVIRONMENTAL IMPACT MANAGEMENT
SUSTAINABLE CORPORATE SOCIAL RESPONSIBILITY
BEWARE DE-ANONYMIZATION
IT’S NOT PERSONAL
The data that makes up what is termed Personally Identifiable
Information (PII) is no longer static. Data that can identify you has become a moving target, it used to be over information such
as name, Social Security Number, address etc, but it has become
increasingly easy to uniquely identify people with composite pieces of otherwise seemingly innocuous data.
LOYALTY IS A TWO-WAY STREET
TECHNOLOGY IS SHIFTING THE CALCULUS OF WHAT IS ETHICALLY ACCEPTABLE
FROM CLICK-STREAM TO HEART-BEAT
Technology is shifting the calculus of what is ethically acceptable
Quantified SelfIoTDNAIdentity
Psychometricevery breath you take, every step you take… we’ll be watching you
Fine-grained location
INVERTING THE STRATEGY TAX
PRIVACY IS DEAD
HOW MIGHT LEAVING SOME DATA ON THE TABLE, OR SHARING OWNERSHIP BE
A STRATEGIC DIFFERENTIATOR?
BE VULNERABLE
DATA BANKS
RE-DECENTRALIZE THE INTERNET OF THINGS
TAKE THE COMPUTE TO THE DATA
PRIVACY IS DEAD?
BE AWESOME
INCOMPETENTDON’T BE
CREEPYDON’T BE
BE TRANSPARENT
BE VULNERABLE
BE HUMAN