Post on 27-May-2015
description
#inEDU14 EducationConnect 2014
Data Insights for Higher Education
Valter Sciarillo Head of Projects, Marketing Solutions Insights
To create research & data driven insights to power the most
effective sales and marketing
39m Students and recent grads on LinkedIn
Source: LinkedIn internal data, March 2014.
• Your university MBA graduates
90K LinkedIn MBA graduates
100K* MBA graduates in the US
90% or more of US MBA’s are active on LinkedIn
*GMAC Deans Digest, 2010
LinkedIn members are highly driven to undertake further education
of members are at least considering
further study
49%
5
12%
6% 7%
10%
0-6 6-12 12-18 18+
Months
35%
14%
Aren’t sure yet
Likely to undertake future study in the next...
LinkedIn survey – US April 2014
LinkedIn members are in-market for specific courses
10% Of LinkedIn North American members
intend to do an MBA
22% Of LinkedIn North American members
intend to do a Postgraduate degree (non-MBA)
Source: LinkedIn internal data, May 2014. N = 1503.
Professional networks are used over 2x more than personal networks for educational information
86%
54%
53%
49%
39%
38%
32%
22%
22%
Institution Website
Online News Publication
Peers
Professional Social Networks
Brochures
Friends / Family
Trade Events / Open-days
Personal Social Networks
#inEDU14 When researching educational institutions, what sources of information do you use? n=499
8
Top content expected from education institutions
What sort of information should education institutions be providing to you in order to help you make an informed decision on where to study? n=499
34%
35%
36%
38%
47%
52%
61% Staff / Lecturer profiles
Career Advice
Expert commentary / reviews of the institution
On Campus Information Sessions
Updates on institution research
Alumni profiles / achievements
Updates on institution rankings
#inEDU14
A tool that informs you about content trends and guides your content strategy
Which topics are most discussed on LinkedIn, broken out by: § Target Audience § Geography § Time
Trending Topic
Top articles shared for trending topics § Top Sponsored
Content § Top Organic Content § Side by side audience
comparison
Top Articles
Recommendations around: § What content engages
your target audience § What audiences are
engaging with specific content topics
Recommendations
Strategy and Execution for both the short and long term
Spiking Trend Long-Term Trending Topic
Pop
ular
ity
Time Period
Catching trending topics Defining content strategy
Content is categorized using our native profile data
3 Who is sharing these articles?
1 What are members sharing?
2 What are the articles about? Leadership
Cross Culture
The bachelor’s class of 2015 is talking about…
e-commerce
design thinking
resume writing
personal development
coaching
onboarding
Trending Articles • Chipotle’s Brilliant Hiring Process • I Quit My Job: And It Was My Biggest Mistake Ever
• Why I Hire People Without Experience • An Approach to Mentorship – Why the Investment Is Worth It
• Three Ways to Get Recognized at Work • 7 P’s to Achieving your Goals
• 10 Things That Aren’t On Your Resume (But Should Be) • Why I Care More About Your Cover Letter Than Your Resume
• Start with the Obvious • 6 Ideas That Define Design in 2014 | WIRED
• The Company That May Soon Overtake Apple as World's Most Valuable
• The Holidays are Coming to Town
Source: LinkedIn Trending Content, September-October 2014, US Only
“Business School” is a hot topic on the platform
Over
7K articles about
“Business School” were shared globally
(Sept-October 2014)
Top Universities are being mentioned on LinkedIn
Measuring Success
LinkedIn members can engage with your brand before setting foot in your school
17
Click on Ad
1
Consumes content Opens an Inmail
3
Subscribes to a Program
4
2
5
Follows company page . Consumes organic content
6
What does this mean for you?
What percentage of enrolled students is LinkedIn
influencing?
Which LinkedIn products did they engage with prior
to enrolling?
How do you compare to your competitor schools?
19% 31% 18% Of students enrolled on LinkedIn in Q3
2014 were impacted
Of students impacted read an
InMail
Is the average impacted
percentage for this schools peer set
Source: Data is for an actual school from Q3. Students impacted within previous 12 months
#inEDU14