Post on 01-May-2017
DATA COLLECTION METHOD:
INTERVIEWSPREPARED BY:
SITI NADIAHSYAFIQAH AMIRA
AIN SYUHADAAQILAH
SYAFIQAH
DEFINITION:
PURPOSEinvestigate issues in an
in depth way
discover how individuals think and feel about a topic and why they hold certain
opinions
investigate the use, effectiveness and
usefulness of particular library collections and
services
inform decision making, strategic
planning and resource allocation
sensitive topics which people may feel uncomfortable
discussing in a focus group
add a human dimension to
impersonal data
deepen understanding and explain statistical
data.
ADVANTAGES
they are useful to obtain detailed
information about personal feelings, perceptions and
opinions
they allow more detailed questions
to be asked
they usually achieve a
high response rate
respondents' own
words are recorded
ambiguities can be clarified and
incomplete answers
followed up
interviewees are not
influenced by others in the
group
some interviewees may be less self-conscious in a one-to-one situation.
DISADVANTAGESthey can be very time-consuming: setting up,
interviewing, transcribing, analyzing, feedback, reporting
they can be costly
different interviewers may understand and
transcribe interviews in different ways.
3 Stages of an interview.
1. Arrival process.
• Introductions,
• background noise
• checks, getting to
• know each other,
• Setting up
• audiotape/ recording
• equipment,
• settling down, etc.
2.Introducing the research
Explain:
• the purpose of the interview,
• why the participant has been chosen, and
• the expected duration of the interview.
Seek informed consent of the interviewee:
• Use the information sheet,
• explanation of how the information is confidential,
etc.,
• the use of note taking and/or the tape recorder,
• written or documented oral consent.
*If the interviewee has consented, conduct the interview.
3.Starting the interview
Gradually, unhurried, relaxing…using open-ended
questions.
• Semi-structured format…
• Although you should have some pre-planned
questions to ask during the interview, you must also
allow questions to flow naturally, based on
information provided by the respondent.
• Do not insist upon asking specific questions in a
specific order.
• In fact, the flow of the conversation dictates the
questions asked, and those omitted, as well as the
order of the questions.
Types of interview
Personal interview
face to face contact between
the interviewers and the
respondent
Non-personal interviews
• No face to face
• Interview using telephone,
internet, and other related
medium
Group interviews
• More than one respondent are
interviewed simultaniously
• Can be small (1-2)or large (10-20)
Structured interview
• The interviewer can only use the exact
same questions on specific topics for
each interview
• questions are carefully worded to avoid
ambiguity or specific undesired
connotations
EXAMPLE OF INTERVIEWS
Avoid:
Double question
Wrong choice question
‘Fuzzy word’ questions
‘Cover the world’ question
Jargon questions
‘kitchen sink’ questions
Leading questions