DARWIN

Darwin AnalyticsPrivate Beta Program

WHY SOCIAL MEDIA ROI?

COMPARE ALL ONLINE COMMUNICATION

SALESFUNNEL

Brand Awareness

Brand Appreciation

Action

Advocacy

• Effectiveness

• Impressions

• Relationships

• Conversions

• Referrals

• Efficiency

• Cost per Mille

• Cost per Relationship

• Cost per Conversion

• Cost per Referral

EIGHT CROSS-PLATFORM METRICS

Client 1: B2B ProductAwareness

Appreciation

Action

Advocacy

0 25 50 75 100

Facebook Twitter LinkedIn Organic Youtube

MEDIAMIX OVERVIEW

MEDIAMIX OVERVIEW

• Get a full overview on your mediamix

• See which channels are contributing to a specific strategic goal

•Detect which channels are having the biggest impact on your sales funnel

•Discover if your salesfunnel is well-balanced: which strategic goals are under- or over performing

VISUALIZE EVOLUTION

VISUALIZE EVOLUTION

• Compare your salesfunnel in time

• See how the performance of your communication channels is evolving in time

•Discover how campaigns are impacting your salesfunnel

•Make YTD analysis: see how your strategic goals are performing compared with last year

COMPARE CHANNELS

COMPARE CHANNELS

• Compare all your online communication channels

•Discover how all your online communication channels are performing on key strategic goals

• Compare Facebook to Twitter, LinkedIn, YouTube, Pinterest, ...

• Compare social media with other online communication channels

• Compare display advertising with direct mail, CPC campaigns, ...

COMPARE BRANDSBrand X Brand Y

COMPARE BRANDS

• Compare the salesfunnel of different brands

• See how the mediamix for brand X is performing in comparison with the mediamix for brand Y

•Discover which strategic goals you are reaching with brand X, and which channels are working best to reach those goals

• Update the mediamix of brand Y, based on the insights from brand X

PLANNED FEATURES• Create & export funnel reports

2012:

• Cross-client agency dashboard

•Determine KPI quality

2013:

• Predict investment outcome

• Generate goal & budget-based mediamix

PRIVATE BETA PROGRAM - OVERVIEW

•Max 25 clients & agencies

•Darwin License:Includes unlimited online channels for one brand

• Access to our monthly customer advisory boardDetermine the roadmap of Darwin together with other beta users

• Current beta users include: Telenet, Niko Europe, SD Worx, Ancienne Belgique, Zwitsal, Philips Benelux.

PRIVATE BETA PROGRAM - PRICING

Trial plan

• 3 months trial

• 1 brand

• € 400 set-up

• € 400 monthly--------------------€ 1.600

Full plan

• 12 months

• 1 brand

• € 400 set-up

• € 400 monthly--------------------€ 4.800

Plus plan

• 12 months

• 2 brands

• € 400 set-up

• € 300 monthly--------------------€ 7.200

DARWIN

Anthony Bosschemanthony@darwinanalytics.com

+ 32 485 15 66 13