Lux Dance India Dance 2

Case Study

Objectives

Strategy: The 3I approach

How did we do it?

Identified best suited platforms for DID audience

Induced audience to interact through interesting posts

Intensified interaction through interesting content

Platforms identified

Creating presence

No. of Fans: 204

Creation of Contestants’ profiles

Live:Twitter Handle (@didtweets)

Contestants’ Twitter Handles

Initial posts to enthuse fans

A gradual increase in comments was noticed

with increasing fan numbers

No. of fans: 204

No. of fans: 1276

Contests to increase engagement

Trivia about contestants was posted as text contests. Though

there were no rewards at this stage, we received a fairly good

response.

Intensifying engagement

No. of fans: 13,825

While fans had started responding to textual contests posted, we

continued to gain more fans and better responses

Intensifying engagement

We rode on the popularity of the contestants and masters to increase our visibility.

We used good old tagging for this

Reaching a peak

This was how we floated inside conversations and reached a peak where every discussion post had a mention of DID in it

Passion Flows

Buzz over Discussion Forums

No. of Posts: 16,117

No. of Replies: 16,117

No. of Views: 1,32,343

Added Reviews Tab

180 reviews garnered

Twitter Handle & YouTube channel

This was done to ensure we do not lose our audience anywhere

@didtweetsTotal no. of Replies: 150

Contests helped maintain the buzz on Twitter and the link with Facebook fan page enabled more fans on

board.Result: high levels of interaction on both platforms

Increased engagement through live tweets from DID sets

Overall growthDate: 24th February

Date: 26th April

Maximum interactivity

Facebook Fan page

Growth on Twitter

Thank YouThank You