Post on 07-Aug-2015
Velkommen til Academy #digfmo
Academy – By Innovation Dock
Academy by Innovation Dock is a school designed for the future.This is where we develop innovation heroes, strategy superstars,startup experts, business model innovators and next generation
leaders.
Digital Disruption
‘’When companies adopt technology,
they do old things in new ways’’
‘’When companies adopt technology, they do old things in new ways…..
When companies internalize technology, they find
entierly new – disruptive – things to do’’
‘’Start by admitting that you cannot imagine, what your produt, your
service or even your internal process will look like in five years – because technology will reshape
everything’’
Get started
Adopt a Digital Disruptor’s mindset
A disruptive mindset
Benytte gratis
verktøy
Benytte digitale
plattformer
Betjene digitale kunder
1 2 3
Benytte gratis verktøy
1
“Digital disruptors apply the love of free things to every business decision they make”
Digital Disruption
Hvor mange har en tjeneste som koster under 40 kr?
Benytte digitale plattformer
2
Betjene digitale kunder3
En “digital disruptor” er besatt av å finne nye måter å dekke kundens behov på
Digital Disruption
Behave like a Digital Disruptor
A disruptive behavour
Generer flere
ideer - raskere
Leverer hele
kunde-opplevelse
n
1 2
Generer flere ideer - raskere
1Innovating the adjacent possible
Identifiser en liste over de neste produktene/tjenestene kundene dine vil ha, og raskt gi
dem det som er enklest å levere.
Hva vil kundene våre ha nå?
Lever hele kundeopplevelsen
2Reality Check:
Du selger ikke et produkt eller en tjeneste, du selger en kundeopplevelse
Disrupt yourself
Innovation infrastructure
Cheap or free tools + Digital plattforms +
Digital consumers
Start med:
Definer kundereisen på 100 % digitalt. Mobil først
Åpen Plattform Globalt, digitalt marked
Hva vil dere utvikle da?
But….. we haven’t done
enough to crack that code in
the digital era
‘’Transformation can be a dangerous word in our current environment because it suggests a shift from one solid state to another; it implies there is an end point….’’
‘’We have watched the massive migration of readers to social media even as we were redesigning our home page’’
‘’But we must evolve, and quickly, to maintain
that status over the coming decades’’
Digital kundeinnsikt
Big Data Struktur
UX strategWeb design
Web plattformerDigitale partnere, Google,
Flipboard+
iPad utvikler
But….. we haven’t done
enough to crack that code in
the digital era
http://www.niemanlab.org/2014/05/the-leaked-new-york-times-innovation-report-is-one-of-the-key-documents-of-this-media-age/
www.innovationdock.comStavanger, Norway