D4.1 MAZI website and social media v1

ICT-InformationandCommunicationTechnologies

ProjectAcronym: MAZI

ProjectFullTitle: ADIYnetworkingtoolkitforlocation-basedcollectiveawarenessGrantAgreement: 687983

ProjectDuration: 36months(Jan.2016-Dec.2018)

D4.1MaziWebsiteandSocialMedia

DeliverableStatus: DraftFileName: MAZI_D4.1.pdfDueDate: 31March2016(M3)SubmissionDate: 30Month2016(M3)DisseminationLevel: PublicTaskLeader: MichaelSmyth(EdinburghNapierUniversity)Author: IngiHelgason(EdinburghNapierUniversity)

Ref. Ares(2016)1548874 - 31/03/2016

MAZI! GrantAgreement687983

D4.1MaziWebsiteandSocialMedia! March2016

H2020!ResearchandInnovationproject

H2020-ICT-2015-10!CollectiveAwarenessPlatformsforSustainabilityandSocialInnovation!

Copyright

Consistingof:

OrganisationName ShortName Country

UniversityofThessaly UTH Greece

NETHOOD NH Switzerland

EdinburgNapierUniversity NU UnitedKingdom

UniversitatderKunsteBerlin UdK Germany

TheOpenUniversity OU UnitedKingdom

SlacktivistLimited SPC UnitedKingdom

INURAZurichInstitute INURA Switzerland

CommonGrounds CG Germany

UnMonastery UM UnitedKingdom

Disclaimer

All intellectual property rights are owned by the MAZI consortium members and are protected by the applicable laws. Except where

otherwisespecified,alldocumentcontentsare:“©MAZIProject-Allrightsreserved”.Reproductionisnotauthorisedwithoutpriorwritten

agreement.

AllMAZIconsortiummembershaveagreedtofullpublicationofthisdocument.Thecommercialuseofanyinformationcontainedinthis

documentmayrequirealicensefromtheownerofthatinformation.

AllMAZI consortiummembersarealso committed topublishaccurateandup todate informationand take thegreatest care todo so.

However,theMAZIconsortiummemberscannotacceptliabilityforanyinaccuraciesoromissionsnordotheyacceptliabilityforanydirect,

indirect,special,consequentialorotherlossesordamagesofanykindarisingoutoftheuseofthisinformation.

History

Version Author Date Status

1.0 IngiHelgason March15,2016 InitialDraft

2.0 MichaelSmyth March20,2016 Draft

3.0 IngiHelgason March30,2016 FinalDraftreviewed

FF StavroulaMaglavera March30,2016 FinalDraftreviewed

FF HarrisNiavis March30,2016 FinalDraftreviewed

FF IngiHelgason March31,2016 Finalversion

Executivesummary

ThisdeliverabledocumentsthedevelopmentoftheMaziProjectpublicwebsite,socialmediapresence,andtheinternalcollaborativesiteovertheearlyphaseoftheproject(months1–3).

TableofContents

1. WEBSITE ................................................................................................................................................... 61.1 EARLYWEBSITEVERSION.......................................................................................................................................61.2 THEMAZIPROJECTLOGO........................................................................................................................................61.3 PUBLICWEBSITEANDONLINEPORTAL. ...............................................................................................................7

2. SOCIALMEDIAACCOUNTS .................................................................................................................. 92.1 FACEBOOK..................................................................................................................................................................92.2 TWITTER ................................................................................................................................................................. 122.3 INSTAGRAM............................................................................................................................................................. 122.4 NEWSLETTERSUBSCRIPTIONLIST ..................................................................................................................... 13

1. Website

1.1 EarlyWebsiteversion

Theurlfortheprojectwasobtainedbeforetheprojectbegan:www.mazizone.eu.AtemporarywebpagewasavailablefromthestartoftheprojectinJanuary2016,untilthelaunchofthe“official”websiteinMarch2016(figure1).Thiswebsiteprovidedanoverviewoftheproject,andlinkstosocialmediaaccountsandtheprojectmailinglist.

Figure1.Temporarywebsite,madepublicatthebeginningoftheMaziproject.

1.2 TheMaziprojectlogo

Whilethemainprojectwebsitewasbeingdeveloped,anewlogowasdesigned.Thiswaschosencollectivelybytheprojectpartnersthroughavotingprocess.AfterfourdesignswerepresentedthemostpopulardesignwasselectedandusedthroughouttheMaziwebsiteandsocialmedia.

Thedesigned logo clearly captures theneed forMazi project and its results andprovides an identity to theproject.ThelogohasbeendesignedfromthebeginningoftheprojectandallpartnersfeltthatitsuccessfullyencapsulatesthevisionofMazi.TheMazilogo,depictingitsnetworkdimension,hasbeendesignedtoserveastheflagofMazi.Itwillbeusedatanypublicappearanceanddocument.

Figure2.FinalselectedlogofortheMaziproject.

1.3 Publicwebsiteandonlineportal.

The website is intended to appeal to a broad audience, to keep people informed about the aims and theactivitiesoftheMaziProject.Itisstructuredtobeeasytouseandnavigate,yetflexibleenoughtogrowinsizeand range of content over the lifetime of the project. Key audiences include; the general public, scientificcommunities,FLOSS/CAPScommunities,artists,activistsanddesigners.

Itwill act as a library of resources and links to externalmaterial, so itwill be updated regularly by theNUpartners,andwillgrowtobecomeasubstantialandusefulresourcetotheDIYnetworkingcommunitybytheendoftheproject.

Thewebsitewillbeamajoronlineportalor“hub”fortheMaziproject,andthereforethestructureofthesitehas been carefully considered to be robust, yet flexible in response to the needs of the wider projectcommunity.Itwillincludeopencollaborativeforumsandblogsastheprojectdevelopstoallowformaximumcommunicationandengagementwiththeprojectwork.

Thefinalwebsitehasthefollowingstructure:

Homepage:

• IntroductiontotheMaziproject• Linkstothepilotstudies• Linkstothetoolkitsectionandresourcesareas• Continuouslyupdatednewsandeventsareas• Linkstosocialmedianetworksandnewslettersubscription.• Linktotheprojectconsortiumcollaborative“intranet”.

Aboutpage:

• Detailsabouttheprojectaimsandobjectives• Descriptionoftheconsortiumandpartners• Overviewofkeyplannedeventsandmilestones

NewsandEventspage:

• Detailsaboutforthcomingevents• Reportsonpreviouseventsandactivities

Resourcespage:

• Collectionsofdocumentsthatcanbedownloaded• Linkstoscientificpublicationsassociatedwiththeproject• Videosoftalks,panels,demosetc.

PilotStudiespage:

• Updatesontheprogressofeachofthefourpilotstudies

Toolkitpage:

• DescriptionandoverviewoftheMaziToolkit• Access to Mazi Toolkit components; installation scripts, web applications, data collection and

visualisationtools,userinterfaces.

Figure3.Maziwebsitedesignlayoutandhomepagestructure

2. SocialMediaAccounts

ArangeofsocialmediaaccountsweresetupatthestartoftheprojectinJanuary2016.Thesehaveenableddisseminationoftheprojectactivitiesandraisedawarenessoftheproject.Anetworkhasbeguntoform,withfollowersincreasinginnumbereachweek.

2.1 Facebook

Thispageallowsmembersof theMaziproject consortiumtopostnews items,photosand relevantexternallinks.Ascommentsarepermitted,italsoallowsopenpublicdiscussion.AttheendofMarch2016,thepagehas132“likes”(followers).

Figure4.MaziprojectFacebookpage.

Figure5.MaziprojectFacebookphotocollectionspage.

Figure6.MaziprojectFacebookpagestatisticsshowingreachofrecentposts.

Figure7.FacebookpagestatisticsshowingoverallreachduringMarch2016.

2.2 Twitter

BytheendofMarch2016,theMazitwitteraccount(@MaziZoneEU)hasgrownto136followers,andatotalof89Tweetshavebeensentout.

Figure8.TwitterhomepageduringMarch2016.

2.3 Instagram

AnInstagramaccountisactivewiththeusername:mazizone.Thisismostlyusedforsharingphotographs,butitwillactasacomplementtotheotherkeyFacebookandTwitteraccounts.InMarch2016ithas43followers.

Figure9.InstagramhomepageduringMarch2016.

2.4 Newslettersubscriptionlist

Aregularnewsletterwillbesendouttosubscriberswhocansignupthrough linksonthewebsiteandsocialmedia.Approximately4newslettersperyearareplannedtotheendoftheproject.

D4.1 MAZI website and social media v1

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