Cutting Through Candidate Clutter with Visual Storytelling

THE RISE OF VISUAL STORYTELLINGMay 14th, 2014

Cutting through Candidate Clutter

@JWTINSIDE #INSIDEinsights

1Wednesday, May 14, 14

PRESENTING TODAY:

Bruce CareyCreative Director

Jordan Lucoff Business Development Director

Emily FearnleySearch Engine Marketing Analyst

VISUAL STORYTELLING.

IN THE BEGINNING, THERE WAS...

STORIESVisuals help us tell our stories quickly with impact and emotion.

OUR ATTENTION SPANS ARE

minimal.

CUTS THROUGH

VISUAL STORYTELLING

THE ATTENTION CRISIS.

SOME FACTS

The brain processes visual content 60,000 times faster than words.

Today, we take more than 380 billion photos a year.– BuzzFeed

83% of all phones in use are camera phones. 90% of all people who take pictures have only done so on a camera phone.– Tomi Ahonen Almanac

4.3 billion people (46% of the world’s population) own at least one active mobile device.– The Economist

350 million photos are uploaded to Facebook every day.(19% are food photos!)

– Internet.org

In 2014, we are approaching 1 trillion photos with the selfie explosion.– BGR.com

Articles with images get 94% more views than those without.– HubSpot / Jeff Bullas

HOW DOES THIS APPLY TO

RECRUITMENT?16Wednesday, May 14, 14

Visual Storytelling Promotes Loyalty.It has the potential to enhance employer

brand loyalty–strengthening candidate

relationships, and increasing awareness.

Visual Storytelling is a Backstage Pass.It has the potential to reveal what the culture of your

organization truly is. From the type of people that work

there, to the style of your working environment, to the

work you do–it is a candidate’s backstage pass.

Visual Storytelling Breeds Authenticity.Candidates wants to believe that the people

they are seeing at work are real...what they’re

doing and how they’re acting is real. Strive for

real employees and real moments–and you’ll

be rewarded with a more engaged audience.

Visual Storytelling Stands Out.Every brand has a unique story to tell. And employer

brands should use visual storytelling to cut through

the clutter online to reach candidates.

Visual Storytelling Extends Beyond the Careers Site.Today, there is a reality that the Careers site is not

as relevant in attracting a multi-generation audience.

Younger groups (like millennials) are interested in

spending time in social channels more than a Careers site.

We have to extend our stories into new channels to

engage future candidates.

TYPES OF IMAGERY

Visual Storytelling Imagery:

• Photography

• Infographics

• Graphic Recordings

• Memes

• Animated Gifs

• Videos (Short & Long Form)

• Employee Generated

Content (EGC)

Photography

Infographics

Graphic Recordings

Animated Gifs

Videos (Short & Long Form)

Employee Generated Content (EGC)

The Usual Suspects for Visual Storytelling

WHAT’SNEXT?

Visual Storytelling- Apps on the Rise

https://flipboard.com

Flipboard

https://medium.com

https://itunes.apple.com/us/app/medium-everyones-stories/id828256236?mt=8

Medium

http://1secondeveryday.com

https://itunes.apple.com/us/app/1-second-everyday/id587823548?mt=8

https://play.google.com/store/apps/details?id=co.touchlab.android.onesecondeveryday

1 Second Everyday

TIPS FOR SUCCESS

Be Transparent, Genuine & Consistent

Candidates should see exactly what your company culture

is all about–before they step into their first interview–

no matter what channel or device they’re utilizing.

Develop a Multi-Channel Strategy

Both active and passive candidates use a variety of social channels

for a number of different reasons. Having a presence on

multiple channels allows you to reach both audiences.

Create Unique Content for Each Channel

Don’t share identical content in each channel.

Each network has it’s own character and audience.

Create strong content–then use it to start a

conversation for your appropriate network.

Be Different!Aspire to create compelling content. Push yourself–be innovative.

Don’t imitate to be able to stand out from the competition.

Every brand has a unique INSIDE story.

Follow JWT INSIDE at:

THANK YOU.For visual storytelling tips, how-to guides and additional resources,

contact us at: conversations@jwtinside.com

Follow JWT INSIDE at:

Cutting Through Candidate Clutter with Visual Storytelling

Marketing

Transcript of Cutting Through Candidate Clutter with Visual Storytelling

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