HOW WE CAN HELPAt Lexden our experience and expertise is building energy to enable the development of compelling propositions which resonate with customers motivations and profitably

leverage business and brand assets to achieve competitive advantage.

“ T h e i r m e t h o d o f w o r k a n d f u n d a m e n t a l l y t h e r e s u l t d e m o n s t r a t e d

t h i s i s e x t r e m e l y i n t e l l i g e n t , p r o g r e s s i v e a n d c r e a t i v e s t r a t e g i c

m a r k e t i n g ” E u r o p e a n B a n k i n g

S e c t o r

Lexden is a marketing strategy agency created to help brands motivate their customers and deliver advantage from their marketing strategies.

For more information T: +44 (0)20 7490 9123 or M: +44 (0)7968 316548christopherbrooks@lexdengroup.com or ajairanawat@lexdengroup.com

Our Approach: Insight Fuelled. Applied Creative Thinking. Collaborative Working Style.

Commercially Alert.

Unordinary | Marketing | Strategists

If you are looking for improved propositions or support in bridging gaps in your own approach, contact us to find out more about where we can add value to your business.

L E X D E N ’ S A P P ROACH TO C U STOM E R P ROP OS I T I O N S

P R O P O S I T I O N O P T I M I S A T I O N

P R O P O S I T I O N F O U N D A T I O N

V I A B I L I T Y & V A L I D A T I O N

I N S I G H T I N T E R P R E T A T I O N

M A R K E T I N G A C T I V A T I O N

Inspired new thinking

Business translation

AttractivenessAssessment Do-ability

Brilliant ideas are nothing more than an idea without a market to shine in. So why don’t they always get to market? Because turning ideas into in-market proposition requires much more. For examples Keeping energy levels high throughout is essential to turn big ideas into big realties. To be successful, adopt an approach which keeps energy and engagement high from start to finish.

WHERE ENERGY IS CREATED & LOSTH

LUtilising assets