Twitter

Review of Cumbre del Futuro Costa Rica, 2010

Jonathan Brumley

LLBean Inc

Changing the World with 140 Characters

Who is Dom Sagolla

• @Dom helped create Twitter.

• Founder of DollarApp • Co-founder of 

iPhoneDevCamp• Author of

“140 Characters” book.

History

Numbers

Business

Twitter History

2001

@jack

2006

Odeo

@jack

@dom

twttr

2007

Twitter.com

“One could change

the world with one hundred and forty

characters.”

@jack

Some Twitter Numbers

Tweets per Capita

One day in May

Normalized by Year

Total countries: 60

Best Tweets Per Capita

24-hours: May 16 2009 & 2010

Worst Tweets Per Capita

24-hours: May 16 2009 & 2010

Best Tweet Output 2010

24-hours: May 16 2009 & 2010

Worst Tweet Output 2010

24-hours: May 16 2009 & 2010

Best Tweet Growth

24-hours: May 16 2009 & 2010

Worst Tweet Growth

24-hours: May 16 2009 & 2010

Costa Rica

707,650 on May 16, 2010

103% Tweet Growth

~0.025% Tweets / Capita

Current Active Users: 11041

Twitter & Business

“People do business with people not companies”

LLBean on Twitter

Twitter Benefits

• Better Relationships• Customer Loyalty• Site Traffic• Happy Clients• New Customers• Increased Brand Reach• Informed Feedback Loop• Brand Extension &

Establishment

Better Business

Better Business

FUN

SIMPLE

SOCIAL

FUN

SIMPLE

SOCIAL