CLIC MUSE

ENGAGE WITH CULTURE

We all know

Museums

and Heritage

Sites ….

are the best

places in the

word ….Need some proof ?

If you come ….

You will

MEET BEAUTIFUL GIRLS

DREAM IN ROYAL PLACES

Have ADVENTURES

DISCOVER FASHION TRENDS

Yes, we are great but…

70 % never come to see us

They prefer to stroll through part

of the town

How to break the wallHow we can hook peeple from the city to museums

There’s a lot of people juste over our wall

We proposed

great programs for the youngs

Why are they not coming ?

MUSEUM STAFF

Do you know there’s a

museum just here ?

Yes, but museums are so boring …

They don’t want to come ?

Let’s SNEAK OUT the museums’ walls,

and SEDUCE THEM where they are….

IN THE TOWN !

How can we make audienceTAKE THE BAIT outside in the city and come inside ?

https://www.youtube.com/watch?v=aRJG5lGojsI

What if… we follow the example of THE CIRCUS PARADE?

Why the circus parade ?

1 . H O O K T H E

A U D I E N C E

where they leave

in the street, on line

2 . S E D U C E

in the town with

FUN and GAMING

3 . I N V I T E T O E X T E N D

T H E E X P E R I E N C

EI N S I D E

in museum and sites

#1 Break the walls

#2 Let’s bring artworks… in the city

#3 Let’s people enjoy together and play outside and draw a path to get them inside

In Paris, we have great meeting points to connect with audience…

THE BUS SHELTERS

100 BUS SHELTERS with INTERACTIVE SCREENSdedicated to local information

100 bus shelter spread all over Paris

Great meeting points: Each day more than 1 Million Parisians are taking buses

and we decided to hack the screens

OUR PROPOSITION :

PUBLISH CASUAL GAMES

DISPLAY ON All INTERACTIVE SCREENS, SMALL OR BIG

INVITING PEOPLE TO TOUCH, PLAY, AND HAVE FUN,

WITH ART, SCIENCE OR HERITAGE

IN THE CITY, IN THE MUSEUMS OR AT HOME

How I came about it ?

THE OPPORTUNITY

> A start up contest

Paris Mayor & JC Decaux asked for start up to imagine interactive contents for the bus shelter screens

> Building Partnerships with some great accomplices

14 local museums (Paris Musées) 9 Parisians Monuments

… and other in negociation

A C R O S S P L AT E F O R M E P U B L I S H I N G T O O L

GAGNÉVOUS ETES INVITÉ VIP

An Easy content publishing via a CMS

F O R A L L S C R E E N S A N D

D E V I C E S

E V E R Y W H E R E

A E R O P O R T S , P L A N E S

M A L L , T U B E S T A T I O N

T R A I N S T A T I O N

1 2 C A S U A L s G A M E S W I L L B E C R E AT E

With content related to

The bus shelter suroundings : La Bastille & Révolution

Some events in the city : Euro Cup, Fashion week

Some calendarevents: Valentine’day & Romantic Paris, Chrismas, summer

General Thema : Victor Hugo, The chic Parisian, Middle Age

T H E V I S I T O R E X P E R I E N C E : 1 . G A M I N G > 2 . S C O R I N G > 3 . I D E N T I F Y > 4 . R E WA R D S > 5 . P R AT I C A L I N F O R M AT I O N T O G O

A S U P P O R T F O R T R A N S M E D I A E X P E R I E N C E S & E V E N T Si n & o u t s i d e c u l t u r a l s i t e s

U R B A N G A M E S G A M E J A M E W I T H

S T U D E N T s

V I S I T S + G A M E W O R K S H O P

With CULTUR0’GAMEAll places are a

playground

A F T E R T H E V I S I T : S H A R I N G – R E W A R D S – S P E C I A L V I S I T S

S O C I A L C O N T E S T S P E C I A L E V E N T S

F o r t h e C u l t u r O G a m e C o m m u n i t y

A quelle œuvre appartient ce détail ? Jouez et gagnez avec #Culturogame#Museumweek #Paris Musées

VOUS ÊTES Invité VIPVenez créez votre jeu

AU MUSÉE CARNAVALET !il sera publié dans tout Paris !

FOR W H O M ? S U R V E Y R E S U LT : 4 P E R S O N N A

Laura, 50 years old Leaves in Lyon but come often to Paris visiting her childrenHer children show her culturOgameShe’s interested in pratical information and discovering new museums… and she enjoying the games to

Johann, 30 years old , parisian

He goes to museum mainly for exhibition recommended by friends

Discover CulturOgame by his friends If there’s a a special reward he could play and discover other

museum

Jean, 40 two children

Leave in Paris Try to visiting museums with his children twice a year Hook them with culturOGame before visiting.

Marie 20 years old , parisian

Museums lover, blogeur, comunicate a lot on facebook & twitter about her visits

Won’t necessary play but think it’s cool and commununicate on culturOgame on social media

FOR W H O M ? S U R V E Y R E S U LT : 4 P E R S O N N A

NEXT CHALLENGES ?

W O R K I N G W I T H A I R F R A N C E … . a n d h a c k t h e p l a n e s & a é r o p o r t s s c r e e n s

C R E AT E N E W G A M E P L AYm u l ti - p l a y e r s g a m i n g

D E S I G N M O R E D E V I C E S I N T E R A C T I O N S b e t w e e n u r b a n d i g i t a l s c r e e n s a n d s m a r t p h o n e s

T R Y PA R T I C I PAT O R Y a p p r o a c h e t o c r e a t e c o n t e n t s w i t h & F o r t h e a u d i e n c e

… . H a c k a l l t h e d i g i t a l s c r e e n s f o r e n g a g i n g e v e r y o n e w i t h c u l t u r e … . A n d e n j o y i t ! !