CULTURE MAPPING

WITH DAVE GRAY March 17th, Chicago, IL

GETTING STARTED

Experiment Grid

Assumptions

Experiments

Idea

Hypotheses

ResultsWhat did we learn? What will we do next?

If we do ______, then __% of people will do ______________What assumptions have we made about customers & their world?

Description

Metrics

Created by Alissa Briggs | www.alissabriggs.com | @alissadesigns

USING VISUAL TOOLS

THE GARDENING TOOL

WITH A WILLINGNESS TO EXPLORE

ON THE HERO’S

JOURNEY

WE DEFINED CULTURE

EMBRACED NEW WAYS TO THINK

AND SET EXPECTATIONS

USING VISUAL THINKING

“IN ANY CHANGE

FAILURE, CULTURE GETS

THE BLAME”

“CAN CULTURE BE DESIGNED?

YES!”

WE DISCUSSED THE IMPACT OF CULTURE

WE INTERVIEWED EACH OTHER

“HOW DO WE DESIGN

LEADERSHIP BUY IN?”

“BE THE DETECTIVE &

THE WITNESS”

“START WITH THE OUTCOMES”

“WHAT ARE THE BEHAVIORS

AND ENABLERS?”

WE PUSHED OURSELVES

LOOKING THROUGH THE EMPATHY MAP LENS

WHAT DID YOU PLEDGE TO DO?

THANK YOU TO MICHELLE GRAY FOR THE PHOTOS

dave.gray@gmail.com marc.mclaughlin@businessmodelsinc.com

LET’S CONNECT