WE ARE MUSIC TRAVELERSØya Festival, Oslo, Norway, August 2010

Now, a new Web site,

cultivora.com, is catering to music

festival fans with destination

guides.

Sold 225,000 tickets in 5 days

Ticket Gross: $24.9 Million

Doubled capacity – two weekends

Sold out in under 3 hours

2011 2012

$17M$23M

$7.5M

Reliable news source

Quality information

Grow festival database

Active social media engagement

Position Cultivora as the #1 media resource for music festivals.

GOAL

Build a network

Users create value for themselves while adding value to Cultivora

Part of something bigger

COMMUNITY

Custom itinerary

Festival bucket list

Sharing across networks

PERSONALIZED EXPERIENCES

Essential for any travel company

MOBILE APPLICATION

Social Media Marketing

Content Services

Branded Content

Establish Cultivora, then launch marketing arm.

MARKETING

Build a festival’s presence across the appropriate social media channels

Full social media management

Integrated Marketing Strategy

Utilize our expertise in music festival online communities to develop social media marketing.

SOCIAL MEDIA MARKETING

Services

CONTENT SERVICES

Repurpose our existing content

Create customized content for brands

Content strategy and execution

Cost effective way to incorporate music festival content into a brand’s communication strategy.

BRANDED CONTENT

Custom programming that organically incorporates a brand sponsor into Cultivora’s content.

“Opportunities for consumer engagement that offer more than buying ad time in a show.”

Sean O’Reilly General Manager for Chase Card Services

Refine our model around music festivals, then expand to other passion points that inspire people to travel.

VISION

CHIEF EXECUTIVE OFFICER

Founder, Creative Director, and Editor at The HiFi Cartel

Marketing, Events, and Operations at Bloc Group

$80,000 Investment

MARJANA JAIDI

DIRECTOR OF MARKETING

Media Planner & Brand Strategist at McCann Erickson, BD’M, and Greater Than One

Worked with clients including United Airlines and Marquis Hotels

MA Music Business, NYU (May ’12)

JOSEPH SUNDER

CHIEF FINANCIAL OFFICER

Founder, Jet Set Social

Experience with marketing and promotions

Finance & Economics degree from NYU Stern

RISHI TRIVEDI

2012 2013 2014 2015 2016

Total Revenue $38,400 $480,000 $1,380,000

$3,412,000

$5,475,000

Social Media Marketing 38% 25% 26% 37% 41%

Content Services 63% 33% 39% 34% 34%

Branded Content 0% 42% 35% 29% 25%

Cost of Goods Sold - ($114,400) ($374,400) ($1,300,000) ($2,028,000)

Gross Margin 100% 76% 73% 62% 63%

Operating Expenses ($76,750) ($469,500) ($759,000) ($1,474,000) ($1,781,000)

Net Income ($45,650) ($119,200) $133,445 $390,445 $1,047,605

Net Margin - - 9.03% 15.05% 21.41%

FINANCIAL SUMMARY

2012 2013 2014 2015 2016

Revenue $38,400 $480,000 $1,380,000 $3,412,000 $5,475,000

COGS - ($114,400) ($374,400) ($1,300,000) ($2,028,000)

Gross Profit $38,400 $365,600 $1,005,600 $2,112,000 $3,447,000

Gross Margin 100% 76% 73% 62% 63%

Operating Expenses

($76,750) ($469,500) ($759,000) ($1,474,000) ($1,781,000)

Net Income ($45,650) ($119,200) $133,445 $390,445 $1,047,605

Net Margin - - 9.03% 15.05% 21.41%

2012 2013 2014 2015 2016

Social Media Marketing $14,400 $120,000 $360,000 $1,260,000 $2,250,000

# of Clients 4 10 18 24 30

# Campaigns / Client 3 8 10 15 15

Average Campaign Spend $1,200 $1,500 $2,000 $3,500 $5,000

% of Total Revenue 38% 25% 26% 37% 41%

Content Services $24,000 $160,000 $540,000 $1,152,000 $1,875,000

# of Clients 4 10 18 24 25

# Campaigns / Client 4 8 10 12 15

Average Campaign Spend $1,500 $2,000 $3,000 $4,000 $5,000

% of Total Revenue 63% 33% 39% 34% 34%

Branded Content $200,000 $480,000 $1,000,000 $1,350,000

# of Clients 8 16 25 30

Average Client Spend $25,000 $30,000 $40,000 $45,000

% of Total Revenue 0% 42% 35% 29% 25%

Total Revenue $38,400 $480,000 $1,380,000 $3,412,000 $5,475,000

MARKET SURVEY

Definitely Not

Probably Not

Not Sure

Probably

Definitely

0 20 40 60 80 100 120 140 160 180 200

Would you ever organize a trip around a music festival?

# of Responses

72%

253 people surveyed in November 2011