CSR as a tool for image building

Business operations with social values.

“CSR is defined as operating a business that meets or exceeds the ethical, legal, commercial & public expectations that society has of

business.”

Its activities is to embrace responsibilities towards :-

•Environment•Employees•Consumers•Stakeholders

WHAT IS CSR?

SHOWING A TRUE

COMMITMENT

SOCIAL MEDIA

FEASIBILITY

PUBLIC RELATION BENEFITS

GOVT RELATION

S

BUILDING A

POSITIVE WORKPLA

CE ENVIRON

MENT.

IMPORTANCE OF CSR

CSR IN INFOSYS

INFOSYS Foundation created on 1996 Headed by Sudha Murthy

Three Major CSR Activities :

1. Learning & Education

Donated 10,200 books alone in Karnataka Reconstructed 14 Govt. schools

2. Art & Healthcare :Organizes cultural programsConstructed Infosys Super Specialty Hospital Installed Office Management Software at KEMConstructed Pediatric Hospital

3. Social Rehabilitation & Upliftment:

Constructed hostels, orphanages, old age homes Rehabilitation of Devdasis

CSR activities at Infosys DCs in 2009

Pune DC Eye donation Camp Blood Donation Camp

Hyderabad DC PC donation drive

Chennai DC Educare Facilities for rural schools

• Positive image among public.• Easier recruitment and retention.• Improves operational efficiency.• It brings motivation.• Good governance.

IMAGE BUILDING THROUGH CSR

CSR as an image building tool can make corporate to involve in CSR activities , thus making it a channel to success and popularity among masses, responsibility towards society is a factor that organizations have to sense and follow apart from the profit motive of every business.

CONCLUSION