#CSpresents

CS Presents… The Future

Tuesday 6th October 2015

SCIENCE FICTION TREND SPOTTING Simon Goodall, Chief Strategy Officer, Lowe Open

“EVERYTHING  IS  BECOMING  SCIENCE  FICTION”  J.  G.  BALLARD  

LOWE OPEN IS A BEHAVIOUR-DRIVEN  ACTIVATION

500 YEARS FROM NOW <10% OF PEOPLE WILL BE DOING PAID WORK  STEVE JURVETSON

NOMOPHOBIA    THE  FEAR  OF  BEING  OUT  OF  MOBILE  PHONE  CONTACT.

4 CONNECTED DEVICES FOR EVERY PERSON BY 2020

"One  of  the  greatest  philosophical  aspects  about  cyber-­‐consciousness  is  it  creates  the  greatest  mirror  humanity  will  have  ever  developed  to  understand  ourselves."  

Martinne  Rothblatt

<50%  OF  18-­‐24  YEAR  OLDS  IDENTIFY  THEMSELVES  AS  EXCLUSIVLY  HETEROSEXUAL  YOU  GOV  2015

THE END OF WORK AUTOMONOUS CARS

NOMOPHOBIA MACHINE LEARNING

SEXUAL FLUIDITY

sdfsdf

Matt Follows,Sustainable High Performance Coach

Copyright 2015 Matt Follows. All Rights Reserved.

EMOTIONaLLY DEMANDING

MEnTaLLY AND

STRESS

ANXIETY

ANGER

FRUSTRATION

INSECURITY 60

81

64

72

83

Daily Emotional States

Readers of Campaignlive, Campaign Brief, Scamp

Copyright 2015 Matt Follows. All Rights Reserved.

18%

55%

27%

NOT YET BURNT OUT NO

Copyright 2015 Matt Follows. All Rights Reserved.

THReat Response

Copyright 2015 Matt Follows. All Rights Reserved.

The

stress

This is your brain

on

Low morale

Generalized anxiety

Battered Self Confidence

Distrust & Backstabbing

Preoccupation with minor issues and familiar tasks

Out of ‘Big Ideas’

FEAR BASED PERFORMANCEREACTIVE not PROACTIVE

Castrated creativity and innovation

Depleted Energy Levels

Paranoia

Inability to focus

Copyright 2015 Matt Follows. All Rights Reserved.

Low morale

Generalized anxiety

Battered Self Confidence

Distrust & Backstabbing

Preoccupation with minor issues and familiar tasks

Out of ‘Big Ideas’

REACTIVE not PROACTIVE

Castrated creativity and innovation

Drains Energy

Paranoia

FEAR BASED PERFORMANCE Inability to focus

UNSUSTAINABLY SOURCED

HIGH PERFORMANCECopyright 2015 Matt Follows. All Rights Reserved.

“There is a major disconnectbetween what science knows

and what business does.”

Daniel Pink

Copyright 2015 Matt Follows. All Rights Reserved.

Reverse Threat Response: stress, anxiety, overwhelm and procrastination

Strengthen Immune System : - 23% in cortisol and +100% increase DHEA

Silence self-defeating head chatter

Recharge your bodies energy system

Train your attention so you can focus better under pressure

Dramatically Reduce anger, hostility, burnout, fatigue, mood swings

Develop greater resilience, gratitude, vitality and positive outlook

(Ultradian Rhythms)

Stop Fighting Your Biology

60 SECONDS Step 1: Heart Focus Focus your attention on your heart. Step 2: Heart Breathing Imagine breathing in and out of your heart to synchronize your respiration and heart rhythm. Focus and breath evenly – in and out for 5Step 3: Heart Feeling Recall and re-experience a time when you felt a regenerative feeling of love, appreciation or compassion for someone or something.

TO HEARTCOHERENCE

Copyright 2015 Matt Follows. All Rights Reserved.

matt@leadingleft.com#SustainableHighPerformance

1.  MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

INNOVATION BEYOND THE WORK

Lawrence Weber Managing Partner Innovation

Karmarama @lawrenceweber

I

CREATIVITY

I

INNOVATION

I

AGENCIES

1.  MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

WHAT’S THE FUCKING PROBLEM?

1.  MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

RIDLEY SCOTT .COMs DESKTOP CREATIVE AGENCY BRAND BUILDERS

PEWDIEPIE TUMBLRs

MOBILE MEDIA AGENCY

GROWTH HACKERS

VS

1.  MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

CREATIVE INNOVATION IS THE

ANSWER?

1.  MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

1.  MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

IN THE LONG TERM MAKING (BEAUTIFUL

INNOVATIVE) EXPERIENCES ISN’T ENOUGH

1. MUST HAVE BIG BRAND THINKING & CREATIVITY

2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

HUMAN INSIGHT+ CREATIVITY

=OUR SECRET WEAPON

1.  MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

2 WAYS

WE COULD USE IT

1. MUST HAVE BIG BRAND THINKING & CREATIVITY

2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

1.CREATE

PARTNERSHIPS NOTCOLLABORATIONS

PLATFORMS MEDIA PARTNERS

PRODUCTION COMMUNTIY TECH AND START-UP COMMUNITY

“THE OPEN API AGENCY”

1.  MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

+ OTHER BRANDS

+ OTHER AGENCIES?

1.  MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

1.  MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

2.

CREATE THE BRANDS WE WANT

1.  MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

1.  MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

1. MUST HAVE BIG BRAND THINKING & CREATIVITY

2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

WHAT IF WE:

USE INSIGHT NOT SERENDIPITY TO CREATE PRODUCTS AND SERVICES?

BEFORE WE MAKE ADS TO TURN THEM INTO BRANDS?

NEW TYPES OF WORK  

BROADER, DEEPER PARTNERSHIPS

GROW AND ROLL OUR OWN

1.  MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

THANK YOU

Nadya Powell MD

Sunshine @nadsbads

A  PRESENTATION  TO  THE   CREATIVE  SOCIAL  MASSIVE  

NADYA  POWELL,  MD,  SUNSHINE

@NadsBads

THE  GREAT  BRITISH  DIVERSITY  EXPERIMENT  @TheGBDE

The  Generation  Game

The  binge   drinking   generation  

The  ADD   generation  

The  sel f ie generation  

LET’S  PLAY  THE   GENERATION  GAME

Generation  Z  1999   -­‐   today

Generation  Y  1980   -­‐  1999

Generation  X  1960   -­‐  1980

Baby  Boomers  1945   -­‐  1960

Si lent  Gen  1920   -­‐  1940

Generation  Z  1999   -­‐   today

Generation  Y  1980   -­‐  1999

Generation  X  1960   -­‐  1980

Baby  Boomers  1945   -­‐  1960

Si lent  Gen  1920   -­‐  1940

Generation  Z  1999   -­‐   today

Generation  Y  1980   -­‐  1999

Generation  X  1960   -­‐  1980

Baby  Boomers  1945   -­‐  1960

Si lent  Gen  1920   -­‐  1940

Generation  Z  1999   -­‐   today

Generation  Y  1980   -­‐  1999

Generation  X  1960   -­‐  1980

Baby  Boomers  1945   -­‐  1960

Si lent  Gen  1920   -­‐  1940

GENERATION  Z  ARE  THE  NEW  SILENT  GENERATION

“CHAOS,  UNCERTAINTY,  VOLATILITY  AND  COMPLEXITY”

TECHNOLOGY  IS  A  TOOL

SIX  THINGS  ABOUT  GEN  Z

1.  I’M  A  CREATIVE

“I  RUN  A  BLOG  AND  THREE  SOCIAL  CHANNELS  –  IT’S  HOW  I  SHARE  WHAT  I  AM  UP  TO  AND  THINGS  I  AM  MAKING.    I  CREATE  A  DOCUMENT,  EDIT  IT,  POST  A  PHOTO  ON  INSTAGRAM,  CREATE  A  QUICK  VINE,  POP  INTO  PHOTOSHOP  AND  EDIT  SOME  IMAGES  FROM  A  SHOOT  AND  THEN    I  LIVE  STREAM  TO  SHOW  MY  FOLLOWERS  HOW  TO  DO  IT  FOR  THEMSELVES.”

2.  I’M  AN  ENTREPENEUR

“AT  13  I  WORKED  ON  A  MAGAZINE.    AT  15  I  SET-­‐UP  MY  FIRST  BUSINESS  AND  MADE  £15000  IN  YEAR  ONE.    

I  THEN  FRANCHISED  IT.    AT  16  I  WAS  SELLING  ADVERTISING  SPACE.    AT  19  I  SET-­‐UP  MY  SECOND  BUSINESS  AND  CREATED  THE  FIRST  EVERY  YOUTH  ONLY  BUSINESS  EVENT.    AT  20  I  HAVE  AN  OFFICE  IN  VICTORIA,  AN  APARTMENT  IN  VAUXHALL  AND  I’M  

TAKING  MY  BRAND  GLOBAL.”

71%  OF  SCHOOL  STUDENTS,  62%  OF  HIGH  SCHOOL  STUDENTS  WHAT  TO  BE  AN  ENTREPRENEUR,  AS  OPPOSED  TO  43%  OF  COLLEGE  STUDENTS.  

THEIR  SUPPOSED  ENTREPRENEURIALISM  IS  ACTUALLY  MORE  OF  A  SURVIVAL  

MECHANISM  THAN  AN  IDEALIST  REACH  FOR  STATUS  OR  RICHES.

3.  I’M  AMBIGUOUS

“MY  MUM  IS  WHITE  AND  MY  DAD  IS  AFRO-­‐CARIBBEAN.  I  LIKE  GIRLS  AND  I  LIKE  BOYS.    I  LIKE  HOODIES  AND  FLOOR  LENGTH  BLACK  DRESSES.    I  MODEL  AND  ACT  AND  SING.    AND  DRIVE  FAST  CARS  AND  DRINK  WHISKEY.    NOT  SURE  WHAT  I’LL  DO  

NEXT.    I’M  NOT  ANY  ONE  BECAUSE  I  THINK  I  CAN  BE  ANY  THING.”

1.2  MILLION  PEOPLE  DESCRIBE  THEMSELVES  AS  “MIXED”,  MAKING  IT  RACE  THE  3RD  LARGEST  AND  FASTEST-­‐GROWING  ETHNIC  MINORITY  GROUP  

4.  I  CARE  ABOUT  MY  ROLE   IN  THE  WORLD

“MUM,  DAD,  GRANNY  AND  GRANDDAD  FUCKED  UP  THE  WORLD  AND  WE  PROBABLY  CAN’T  REPAIR  IT.    

BUT  I  CAN  ENSURE  I  DON’T  DAMAGE  IT  ANY  FURTHER.    I’M  GOING  TO  GET  INVOLVED  AND  DO  MY  BIT  AND  AFTER  ALL  THIS  WILL  ALSO  HELP  MY  CV.”

76%  CARE  ABOUT  THEIR  IMPACT    60%  WANT  TO  HAVE  POSITIVE  IMPACT    

26%  CURRENTLY  VOLUNTEER

5.  I’M  STAYING  IN

“THE  ONLY  WAY  I’M  GOING  TO  MAKE  MONEY  IS  IF  I  WORK  HARD  –  NO-­‐ONE  ELSE  IS  GOING  TO  MAKE  IT  FOR  ME.    SURE  I  GO  OUT  –  BUT  IF  I  GET  WASTED  I  WON’T  BE  UP  TO  WRITING  FOR  MY  BLOG  THE  NEXT  DAY.    AND  JESUS  CHRIST  NO  BABIES  PLEASE  –  THAT  

WOULD  SCREW  UP  THE  BUSINESS  PLAN.”

41%  SPEND  OVER  3  HRS  PW  ON  COMPUTERS  FOR  NON  SCHOOL  WORK  ACTIVITIES  (22%  10YRS  AGO)  MANY  HAVE  FRIENDS  MADE  OVER  SOCIAL  MEDIA  

AND  THEY’RE  ALL  OVER  THE  WORLD.

11%  DECREASE  IN  BINGEING  ONCE  A  WEEK  27%  TEETOTALERS  IN  THE  AGE  GROUP  

TWO-­‐THIRDS  FALL  IN  'FREQUENT'  DRINKING

BETWEEN  2003  AND  2013,  REGULAR  SMOKING  FELL  FROM  9%  TO  3%  OF  11-­‐  TO  15-­‐YEAR-­‐OLDS.  

ILLEGAL  DRUG  TAKING  HAS  FALLEN  FROM  30%  IN 1996  TO  18%  IN  2015    

CANNABIS  USEAGE  HAS  FALLEN  FROM  25%  TO  15%    

A  FORTUNE  SPENT  ON  VODKA,  BEER  AND  CLUB  ENTRY  DOES  NOT  SIT  WELL,  FOR  EXAMPLE,  WITH  £9,000  IN  ANNUAL  

TUITION  FEES.

6.  I’M  KEEPING  QUIET

“I  SAW  WHAT  HAPPENED  TO  MY  MOM.  SHE  POSTED  ON  FACEBOOK  HOW  SHE  DIDN’T  LIKE  ONE  OF  THE  TEACHERS  IN  MY  SCHOOL  AND  MAN  SHE  GOT  INTO  TROUBLE.    AND  MY  BIG  SISTER…WELL  LETS  JUST  SAY  SHE  GOT  REALLY  DRUNK  AT  A  PARTY  AND  NOW  SHE  IS  CHANGING  HER  MIND  ABOUT  WHETHER  SHE  CAN  

TRAIN  AS  A  LAWYER  OR  NOT.”

82%  THINK  CAREFULLY  ABOUT  WHAT  THEY  PUT   ON  SOCIAL  MEDIA.  

PUBLIC PRIVATE

25%  OF  TEENS  HAVE  MULTIPLE  FACEBOOK  AND  INSTAGRAM  ACCOUNTS  

BY  LIVING  A  DOUBLE  LIFE  ON  THE  INTERNET,  THEY  ARE  ABLE  TO  KEEP  THEIR  HIGHLY  

CONTROLLED  AND  CURATED  IMAGES,  WHILE  RETAINING  THE  ABILITY  TO  EXPRESS  

DIFFERENT  IDEAS  ELSEWHERE.  

IN  CONCLUSION

THE  FUTURE  CONSUMER  IS  NOT  A  CONSUMER  AT  ALL  

THEY  ARE  PARTNERS  FOCUSSED  ON  MAKING  BUSINESS  AND  SOCIETY  BETTER  

TALK  TO  THEM  LIKE  THAT  AND  YOU’LL  GET  SOMEWHERE

SILENT  GENERATION  WERE  THE  RICHEST  GENERATION  OF  ALL

@NadsBads

HTTP://WWW.SLIDESHARE.NET/SPARKSANDHONEY/GENERATION-­‐Z-­‐FINAL-­‐JUNE-­‐17  HTTP://WWW.FASTCOEXIST.COM/3045317/WHAT-­‐IS-­‐GENERATION-­‐Z-­‐AND-­‐WHAT-­‐

DOES-­‐IT-­‐WANT    HTTP://WWW.HUFFINGTONPOST.CO.UK/2015/02/20/YOUNG-­‐PEOPLE-­‐ARE-­‐

DRINKING_N_6720290.HTML    HTTP://WWW.BBC.CO.UK/NEWS/HEALTH-­‐28461530    

HTTP://WWW.TDPF.ORG.UK/BLOG/ITS-­‐TRUE-­‐DRUG-­‐USE-­‐DECLINING-­‐UK-­‐%E2%80%93-­‐ISN%E2%80%99T-­‐ARGUMENT-­‐AGAINST-­‐DECRIMINALISATION    

HTTP://STUDY.COM/ACADEMY/LESSON/THE-­‐SILENT-­‐GENERATION-­‐DEFINITION-­‐CHARACTERISTICS-­‐FACTS.HTML  

HTTP://WWW.YOUTHNET.ORG/RESEARCH/YOUTHLAB/    HTTP://WWW.SLIDESHARE.NET/JWTINTELLIGENCE/JWT-­‐GENERATION-­‐Z-­‐48070734  

THANK  YOU  FOR   YOUR  TIME

Thanks!@creativesocial