Cs copenhagen wrapupslideshare

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Transcript of Cs copenhagen wrapupslideshare

19 + 20 MAY 2016#CScopenhagen

Creative Social is a club for creative and brand leaders who believe

creativity and innovation will deliver better business and culture

The Current Ecosystem

Creative Social Innovation Social

Talent Social

Brand Social

d

The Future Ecosystem

Creative Social

Talent Social

Brand Social

Innovation Social

#1 Amsterdam #2 Stockholm #3 Barcelona #4 New York #5 London #6 Berlin #7 Sao Paolo #8 Florence #9 Shanghai #10 Antwerp #11 San Francisco #12 Paris #13 Amsterdam (+ London Pop-up) #14 Montreal #15 Las Vegas #16 Beirut #17 Hamburg #18 London #19 Tokyo #20 Helsinki #21 Seattle #22 Bucharest #23 London (CS Fresh) #24 Los Angeles

#25 Copenhagen

1.5 days of exploring the creative fabric of the city

TMTI Talks

Culture Safari

Solution Salons

1st rule of Creative Social No Egos

2nd rule of Creative Social No Egos

Welcome to Copenhagen

Theme = Happiness

Denmark took the top spot on the United Nation's World Happiness Report, 2013 & 2014 & 2016 and came in third in the 2015 report.

“People are happiest when they come up with a creative idea, but they’re more likely to have a breakthrough if they were

happy the day before. There’s a kind of virtuous cycle.

When people are excited about their work, there’s a better chance that they’ll make a cognitive association that incubates

overnight and shows up as a creative idea the next day. One day’s happiness often predicts the next day’s creativity.”

(Source: Fast Company)

That’s Me That Is

AbsolutConnection.Beloved by vodka enthusiasts and casual drinkers alike, the Absolut brand is admired as much for its iconic bottle as it is for what’s inside. Our idea is to leverage the emotion Absolut evokes when people come together to make human connections. We want to make the product itself become a social channel by which people can connect and share their sentiments on any given occasion.

How it Works.

The Interactive Cap will allow Absolut admirers to present their friends with a gift that reflects their personal connection. Designed specifically to facilitate the interaction between the gift giver and the recipient, it senses when the bottle is being opened, allowing it to emit a joyful sound or a pre-recorded custom message of exceptional quality.

The Interactive Cap will contain small circuitry that emits sound and connects to a mobile device wirelessly via a custom application. Its primary components include:

• Microprocessor • Bluetooth chip• Small piezo buzzer• Button• Battery• Accelerometer

Cap.

Button.

Processor.Memory.Bluetooth.Accelerometer.

Speaker.

Battery.

Screw Top.

The Good Stuff.

App Design.

Hardware Schematic.

An exclusive interview looking behind #coinsofhope

goo.gl/xyJErl

OP is a Finnish financial group that is fully owned by Finns. It’s a cooperative society. As the world is in economic depression, OP has decided to do its part to turn the financial trend ascendant again.

On Mother’s Day 2016 it was time to publish OP’s next big deed to help regular Finnish families in their everyday lives.

Beginnings

The deed was big, but simple: All families with new babies would get a baby’s health insurance, a life insurance for the parents and a year without mortgage payment’s FOR FREE. We named the package #FamilyExtra.

To communicate about the free benefits, we created a concept called

To launch the #FamilyExtra benefits, we created an emotional film that gained a lot of views, likes and shares. But that was just a 100 m sprint to start a marathon: The marketing communications for this social action

will continue until the end of 2017, as these free benefits and later others will be available for families. A podcast series called “Beginnings”, hosted by a very well known Finnish media person, aired already and will

continue until further notice.

M/C is proud and honoured to get to be OP’s creative partner, as the deed grows and develops during the following months.

Culture Safari

Copenhagen Suborbitals copenhagensuborbitals.com

The World’s only amateur space program. Mission: launch a manned rocket into space.

And bring them back… alive.

“We use technology from the 50's & 60’s because it works and it's good enough.”

Periscope of talk: periscope.tv/w/1djGXkyegpBKZ

Speakers

Simona Maschi ciid.dk

Mr. Ib Jensen Forest Kindergarten

Carla Cammilla Hjort rebelacademy.org

What is the most important in life?

Question

Encourage the rebel spirit & build communities.

Inspired by creativity I …

together we can create a better more sustainable future!

I believe that…

Carla Cammilla Hjort

Rebel AcademyUffe Elbæk alternativet.dk

Tom Eltang eltang.mono.net

Ask Emil Skovgaard askemilskovgaard.com

Trine Young baumundpferdgarten.com

Lars AP fuckingflink.dk

fredag den 20. maj 16

1. Big goal2. Make it fun 3. Small steps4. Lead the way5. Ignite a campfire

fredag den 20. maj 16

fredag den 20. maj 16

fredag den 20. maj 16

fredag den 20. maj 16

Roundtables

Key takeaways from CS Copenhagen

“Together. You can’t build a rocket on your own. You can’t create a new political party on your own. You can’t change a nations mentality

on your own.”

“A happy today is a more creative tomorrow.”

“Friendliness is a practical action towards the concept of happiness.”

“Walls can come back up.”

“Don’t be the one standing in your own way.”

“Power of the individual. We all have the ability to change the world.”

“Collective energy + passion = the stuff that inspires others.”

“Whatever you focus on will grow.”

“Go BIG or go HOME.”

“Happiness = positive energy.”

Hacking Diversity

“Build diverse thought leaders into your HR stratergy.”

“70 - 20 - 10.”

“Internship programs focused on emphasising diversity.”

“Embrace a messy process. It might take a bit longer but the ideas will be be better (and more diverse).”

“Look for talent in unusual places and unusual routes. A degree shouldn’t be the only way into the industry. Change the rules to

consider new types of talent.”

“How do you break down bias? Find people with different backgrounds.”

“Look for new skills… beyond the obvious ones.”

“Diversity Ambassadors within agencies.”

“Interns could stay with people from the agency, AirBnB style.”

“Celebrate different cultures within agencies.”

Feedback

"Rocket fuel for a creative head”

"A brilliant chance to fill back up and think bigger about what we do and more importantly what else we could do”

"It made me excited about the future of our planet" "CS Copenhagen opened my mind, heart and soul to possibilities"

"These 2 days in Copenhagen will stimulate me to work passionately and creatively for the rest of the year”

"CS Globals opens your eyes, slaps you in the face and makes you a better person"

"An amazing boost of personal and professional inspiration"

Average feedback score

8.9 / 10

Next CS Global:

CS Mumbai November 2016

Contact jamesk@creativesocial.com if you want to be there

Appendix: About Creative Social

Creative Social is a club for creative and brand leaders who believe

creativity and innovation will deliver better business and culture

EVENTS CONTENT CS LABS TRAINING

#1 Amsterdam #2 Stockholm #3 Barcelona #4 New York #5 London #6 Berlin #7 Sao Paolo #8 Florence #9 Shanghai #10 Antwerp #11 San Francisco #12 Paris #13 Amsterdam (+ London Pop-up) #14 Montreal #15 Las Vegas #16 Beirut #17 Hamburg #18 London #19 Tokyo #20 Helsinki #21 Seattle #22 Bucharest #23 London (CS Fresh) #24 Los Angeles #25 Copenhagen

Our Super Brand Partners

How Agencies Can get Involved

SUPER MEMBERSHIP

CULTURE SAFARI

CS TRAINING

Current Super Agency Partners

Super Agency benefits include:

One place at each CS Global*

Opportunity to attend Brand Social

One place at either Innovation Social or Talent Social

First option on CS Labs projects

10% off CS Training Modules

Exclusive access to partner services**

*+ opportunity to invite up to 3 more of your team at Social s rate ** may require additional budget

CS Labs Converse - Hack-a-Chuck

Converse teamed up with Google to launch their new G+ page. Creative Social worked with them to create an online and offline buzz around it.

We created a brief - hack a pair of the legendary Chuck Taylor All Star hi-tops. 21 agencies within our global network answered, hacking together some of the most resourceful,innovative and imaginative Chucks ever made.

We displayed the completed Hack-a-chuck’s at the Cannes Lions international festival and we helped curate and programme a launch event in London.

The project grew the Converse G+ page to over 1m fans while the content generated from the hacks gained over 500,000 social actions for the brand. Google view this as the most successful G+ brand launch of all time and continue to use it as a best practice case study.

CS Labs Sonos - The Listen Make Play Project Sonos brought its Studio to New York City for a week-long residency at Neuehouse to explore the intersection of music, art and technology. As part of this residency Creative Social brought together five of the most talented creative agencies in NYC to collaborate with Sonos engineers and interpret the music of Brooklyn based band The Skins by hacking Sonos hardware and software.

The project culminated in the teams presenting their prototype projects during a live showcase event to an audience including The Skins, the Sonos global team, influential press and bloggers. Each of the agency’s creative journeys were documented and shared through the Sonos Studio hub, social and selected press.

Converse - Culture Safari In September 2015 we organised a day and a half of workshops, activities and business visits in Stockholm for 40 of the Converse European marketing team.

Activities including a Converse Hack a Chuck workshop, a ride down the Norrstrom and visits to Teenage Engineering, Dice Games and Absolut’s Creative Space as well as their brand house (our first collaboration between super members)

Totally curated, implemented and facilitated by Creative Social in just over a month.

The future of content

Hands on Chuck Hack

Exploring early adopters

Maintaining relevance

Sustainable thinking

HACKER, MAKER,

TEACHER, THIEF

FROM GOOD

TO GREAT

MUTATION

SESSION

PROTOTYPING THE FUTURE

DIGITAL

DISRUPTION

DIGITAL TRENDS

A taste of our training modules

creativesocial.com @CreativeSocial