Crowdsourcing: From the Idea to the Real World

By Olha Moroz, R&D Manager

Why

Ideas

Matter

?

Most Ideas Will Not Survive The Journey

Some of them change the world!!!

Invention vs. Innovation?

Life Cycle of Ideas

Innovate

Register

Protect

Develop

Value

Market

Market of Ideas

Time of Lonely Inventor Has Gone!

Things Happen in the Crowd

What is Crowdsourcing?

“Crowdsourcing is

the process by which

the power of the

many can be

leveraged to

accomplish feats

that were once the

province of a

specialized few.”

Jeff Howe

Hype Cycle for Emerging Technologies by Gartner

Examples

Strong Sides

TalentFeedbackMoneyNo ManagementMarketingLow Risk

Weak Sides

QualityLack of MotivationKeeping SecretsEthical, LegalWho is the Owner?

What Motivates People?

Crowdfunding

Kickstarter

http://www.kickstarter.com/

Where are Kickstarters?

Distribution of Projects by Success

Statistics

Year 2010 Year 2011Launched Projects: 11, 130 27, 086Successful Projects: 3, 910 11, 836Dollars Pledged: $27, 638, 318 $99, 344, 382Rewards Selected: 322, 526 1, 150, 461Total Visitors: 8, 294, 183 30, 590, 342Project Success Rate: 43% 46%

Amount of Money Donated per Month

Projects Launched per Month

Statistics as of 9/5/2012Projects and Dollars

Launched Projects

Total Dollars

Successful Dollars

Unsuccessful Dollars Live Dollars Live

ProjectsSuccess

Rate

69,639 $343 M $290 M $36 M $17 M 3,479 43.93%

Successfully Funded ProjectsSuccessfu

lly Funded Projects

Less than $1,000 Raised

$1,000 to $9,999 Raised

$10,000 to $19,999 Raised

$20,000 to $99,999 Raised

100 K to $999,999

Raised

$1 M + Raised

29,063 3,444 19,930 3,446 1,985 248 10

Unsuccessfully Funded ProjectsUnsucces

sfully Funded Projects

0% Funded

1% to 20%

Funded

21% to 40% Funded

41% to 60% Funded

61% to 80%

Funded

81% to 99% Funded

37,097 7,986 22,699 4,245 1,499 476 192

Save Your Ideas – They May Become Real!