The Evolution of Crowdsourced Video Production

George Fleming Founder of SoMedia Networks

http://dailycrowdsource.com

by

Crowdsource Workforce Management

Who the Hell is SoMedia

&

What is Crowdsource Workforce Management?

• Company founded in 2006

• $20 million raised to date

SoMedia Networks Inc. Who we are

Cloud + Process Engineering

+ Managed Crowdsourced

Workforce

HISTORY

SoMedia Networks Inc. What we do

Custom professional video content produced anywhere in unlimited volume at the lowest price.

• Fast, 14-Day Turnaround

• On-Demand

• Lowest Cost

• Players + Analytics

• Consistent Quality

• Repeatable

• Turnkey Solutions

• Anywhere in North America

Over 3,500 contract video production professionals across North

America vetted and ranked by skill and experience level

Competition Markets

• Higher Value/Cost

• Focus on Creative

• Disrupts Ad Agencies

Creative Market Places

• Lower Value/Cost

• Focus on Reach and Cost

• Disrupts Local Video Production Companies

B2B Video Production

Current Crowdsourcing Models

Video Production Demand Growth Continues to Escalate

2013 Video Marketing Survey and Business Trends Report –

Web Video Marketing Council

VIDEO MARKETING HAS ARRIVED 93% OF MARKETERS PLAN TO USE VIDEO IN MARKETING,

SALES AND COMMUNICATIONS

BUDGETS & PRODUCTION INCREASING IN 2014

2014 Online Video Production Trends Report - May 2014

The New Problems of Video Production

Growth is Changing Market Dynamics Video Production Challenges

Scale: Management of numerous projects

Volume: Need for large numbers of videos at the same time

Reach: Need to produce videos in multiple locations

Cost: Budgets are growing faster than ROI

Is Business Video a Commodity?

Creative Processes vs. Products What is Business Video?

Rule applies

What is Crowdsource Workforce Management?

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“The re-organization of a complex task into a series of predefined and controlled groups of micro tasks which can be completed by a

specialized crowd.”

Crowdsource Workforce Management

Definition

Crowdsource Workforce Management What we did

Define the desired product & outcome

Map the process in as minute detail as possible – look for the variables

Standardize process requirements

Build in quality control buffers

Crowdsource Workforce Management Key Concepts

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Crowdsource Workforce Management Reseller System

SoMedia Networks Inc. Examples

Reduces Production Times

Eliminates Costs

Standardizes Quality Expectations

Scale and Volume

Crowdsource Workforce Management Key Aspects

SoMedia Networks Inc. Solutions

Reseller Solutions

Corporate & Agencies

SaaS Platforms

Internet marketing

companies serving SMBs

Corporate marketing

departments and large

agencies

Large-scale B2B platforms

and online marketing

companies

Key Aspects of a Crowdsource Workforce Management Solution

• w w w . s o m e d i a . n e t

Start by Defining Outcomes

Define and Isolate Creative Decision Making

Define Production Processes

Determine Process Requirements for an Ideal Outcome

Crowdsource Workforce Management Solutions Creating a Solution

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The Next Chapter of Online Video is Video Everything,

Everywhere

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