CROWD-FUNDING

with Eli Regalado

Crowdfunding is NOT

new.1884, Joseph Pulitzer

“Crowdfunded” $100,000 Took him 5 monthsAvg less than $1.00 “The World” Newspaper

Mini statues for backersLorem ipsum

Crowdfunding is NOT

…A get-rich quick scheme.

Crowdfunding is NOT

…For the lazy.

Crowdfunding is NOT

…Just for unfunded companies.

$7-million series A (2012)

Led by Foundry Group

Show me the (more)

money

3 days in, as of Thursday, September 19

Even more money

2 weeks left

Crowdfunding is like the early days of the

internet

Larry and MeLarry back in the day

Dr. Larry Roberts

Chief scientist of APRANET Project

Internet pioneer

Cold called

(not kidding)

Introducing… Mad

HatterAn unconventional marketing

agency focused on launching cool

ideas

You’re limited only by your imagination.

“What the hell just happened?” public relations

Abnormal advertising

Social media strategy

Growth hacking

Influencer building

Video production

About me Serial entrepreneur

No college

Harley rider

6 sisters

Early at Service Magic

Steve Wozniak and Me

Met on Facebook

(not kidding!)

How I got started in crowdfunding

Marketing consultant for private business

magazine

How I got started in crowdfunding

Two success stories

$18K For A Straw!

Won't Melt in Coffee$183k for a toy

Control with iPhone

MARKET

VALIDATION

Why this

presentation?

“There is nothing worse than pouring

your heart and soul into something just

to see it fail.”

Did you know?60% of all projects fail.

The average raise is less than $10k

Due to no prelaunch

Everyone can fish. Some more so.

Everyone can crowdfund. Some more

so.

“Crowdfunding is about

building and connecting

with your community.

The money part comes

AFTER you succeed

with the connecting

part.”

My one thingMy one thing

I’ll prove it.

media took note.

No budget

100% volunteer

We had something to say

We involved people

We had a plan!

don’t plan on the fly.

common mistake: “I set the campaign

length to 60 days so I could figure it out.”

What crowdfunding looks

like

Research/Plan

DO NOT SKIMP

HERE!!!!

Build, build, refine

Seek Feedback

Involve People

This is NOT Perfect

RESEARCH LAUNCH

Impressions &

Site Traffic

Good campaigns convert 4-

5% of the traffic that comes

to the site

IMPRESSIONSBUILDBUILD

How To Do IT

Trello.com — get organized

build a team

“Teams with 4 or more raise 85% more money.”

VisionFTAResearchSocial Utility

(Other Skills)VideoCopy

don’t get overwhelmed with

data.

D-R-I-P

feasibility and research study

App Research

Develop Messaging

What is your ONE thing?

Is it STUPID simple?

Are you SURE?

Focus on Blogs | Forums | “Pushers”

Blogger hack 1

Blogger hack 1 (con’t)

DROP IMAGE HERE

Blogger hack 1 (con’t)

Blogger hack 2

www.DoFollowBlogFinder.net

Blogger hack 2 (con’t)

10 pages of highly

relevant results –

Niche blogs drive more

conversions.

Identify forums and join

conversations

Social means nothing

Without First

identifying + connecting with

inFLuencERs

(a.k.a. pushers)

SocialBro.com — Get it.

MentionMapp.com — Get it.

SocialBro.com — Get

it.

Simple asks — BE BRIEF

Media Magnetism

Drive Blog/Forum/Influencer Traffic

Opt-In

Funnel Opt-In

Funnel Interaction

Media Databases Save Time

We have one

Target by subject and/or outlet

CONTACT

INFORMATIONfacebook.com/madhatteragency

@Eli_Regalado

youtube.com/eli6603

Centennial, CO

eli@MadHatterAgency.co

mEmail me!

THANK YOU