Crowdfunding: An introduction

Hayley Murphy, Grants & Fundraising Manager

The Prince’s Regeneration Trust

Crowdfunding: the practice of funding a

project or venture by raising many small

amounts of money from a large number

of people, typically via the Internet.

What type of crowdfunding?

Donation

Rewards based

Equity

Loan

All or nothing campaign

Keep the money you raise

even if you do not reach

your target

Choose your platform

What can I fundraise for?

• Pilot projects

• Capital projects

• Equipment

• Feasibility Studies

• Community events

• Temporary uses

• Festivals

Before you start • It’s not a quick fix!

• Be realistic about your project goals.

• Put together a reliable team ready to make the project happen –

TIME is key.

• Set a realistic fundraising target – understand how many pledges

you will need to get to reach your target.

• Build you fan base before you start fundraising – make sure that

you have the support of your community (including online).

These are your ambassadors – and you will take them on your

funding journey.

• If incentivising your campaign – carefully think about rewards.

Sell yourself

• Well defined vision which understands the benefits.

• Create a sense of urgency.

• Understand who your audience is - don’t alienate people.

• Create a short snappy title - #’s can be a really good way of

pulling this together.

• Look good – ensure you have good quality images/ videos.

• Explain your project clearly.

Shout about your project• Remember this is a CAMPAIGN! Create buzz before, during and after your

campaign begins.

• Make sure that you are active on social media – recruit followers, follow

others.

• Maintain your activity on Social media.

• Raid your contacts database.

• Use local and (if possible) national news channels – can you get an article in

your local paper? Be interviewed on your local radio station.

• Have a #. If possible create a logo.

• Create a blog – be blogged about.

• Create posters & flyers.

Your donors

• Individuals

• Local businesses

• Local authorities

• Trusts and Foundations

• Developers

• Pro-bono/ time in-kind/ volunteers

We’ve done it – what now?

• Keep in contact with your supporters.

• Build on the momentum that your campaign

created.

• Keep the promises that you made to your

supporters.

• Say thank you.

Examples

An oven at the heart of Anfield

www.kickstarter.com/projects/1627172835/an-oven-at-the-heart-of-anfield

The Flyover Liverpool

www.spacehive.com/theflyoverliverpool

www.friendsoftheflyover.org.uk/

https://twitter.com/@FlyoverLPL

Individuals

Grants

Corporate

Experian grant

through Spacehive

Join our Hive!www.spacehive.com/Initiatives/princesregeneration

Email: Hayley.murphy@princes-regeneration.org

BRICKwork: Hayley Murphy