COLLABORATIVE ECONOMY

Is Your Company Ready For The Next Ten Years?

LeWeb KeynoteDec 10th

Jeremiah Owyang

COLLABORATIVE ECONOMY

DEFINING THE LAST TEN YEARSLast 10 years focused on democratizing media, resulting in the disruption of business communications, the music industry and even government communications.

COLLABORATIVE ECONOMY

10 YEARS AGO: LES BLOGS

COLLABORATIVE ECONOMY

FROM MEDIA TO THE PHYSICAL WORLD

COLLABORATIVE ECONOMY

Where will your company be in the next decade?

COLLABORATIVE ECONOMY

EARLIER THIS YEAR IN LONDONAt LeWeb June, we explored the collaborative economy, as the physical world is now becoming democratized. People are empowered.

COLLABORATIVE ECONOMY

IT IS ACCELERATINGNew technologies like 1) 3D printing, 2) Heavily-funded sharing economy startups 3) Crowdfunding, and 4) Bitcoin, show velocity.

COLLABORATIVE ECONOMY

LARGE COMPANIES FALLING BY WAYSIDELifespan of companies on the S&P 500 continue to reduce. How will companies stay ahead?

COLLABORATIVE ECONOMY

WHAT ROLE DO COMPANIES PLAY WHEN PEOPLE GET WHAT THEY NEED FROM EACH OTHER?

COLLABORATIVE ECONOMY

ARE YOU READY FOR THE CROWD TO BECOME PART OF

YOUR COMPANY?

COLLABORATIVE ECONOMY

ENABLE THE CROWD TO CONTRIBUTEGE partners with Quirky for crowd innovation.

COLLABORATIVE ECONOMY

CROWD FUNDING MEANS SHARED FATE –HIGHEST STATE OF LOYALTYU-Notes are sold in increments of $100 over the Internet with an asset-backed feature and make quarterly payments (interest and principal).

COLLABORATIVE ECONOMY

MAKERS EXPAND PRODUCT EXPERIENCE

A community of Makers from Custom Made partners with Lincoln Motors build matching jewelry for new car owners.

COLLABORATIVE ECONOMY

WHY DO THIS?

1. SEEK PURPOSEFUL PROFIT

2. MAXIMIZE RESOURCES

3. HARNESS CROWD INNOVATION

COLLABORATIVE ECONOMY

1. SEEK PURPOSEFUL PROFIT

COLLABORATIVE ECONOMY

PURPOSEFUL BRANDS PROVIDE SHARED VALUE

Millennials (and beyond) want companies to have a purpose. Corporations must lead community and environment initiatives. (Blue text is execs, green text is millennials)

Deloitte Study, 2011

Executives Millennials

COLLABORATIVE ECONOMY

GIVE PEOPLE PURPOSE

Toyota 100 Cars for Good Program – The program awards 100 vehicles to 100 deserving nonprofit organizations over the course of 100 days based on votes from the public.

COLLABORATIVE ECONOMY

TOMS

Enables a marketplace of other artisans to sell their social good products

COLLABORATIVE ECONOMY

2. MAXIMIZE RESOURCES

COLLABORATIVE ECONOMY

The Mesh: “Access to goods, services & talent triumphs over ownership”

A COLLABORATIVE ECONOMY

- Lisa Gansky, @InstigatingAuthor of The Mesh

COLLABORATIVE ECONOMY

RETAILER B&Q PROVIDES COMMUNITY AND MARKETPLACEEnables neighbors to share ideas, goods, and community around their brand.

COLLABORATIVE ECONOMY

TRUNK CLUB: AN INTERNET STYLIST ON DEMAND Tap a “Mechanical Clerk” –Ethan Holland

COLLABORATIVE ECONOMY

WORKSPACE ON DEMAND

Marriott offers a choice of flexible work and meeting space easy to find and simple to reserve, just like a hotel room.

COLLABORATIVE ECONOMY

3. HARNESS CROWD INNOVATION

COLLABORATIVE ECONOMY

COMPANIES WHO TAP THE CROWD Are more innovative, connected, and empowering others. Study shows that 78% of companies are conducting outside innovation but with varied levels of success.

Study: Haas School of Business, UC Berkeley

COLLABORATIVE ECONOMY

NORDSTROM SIGNS ON AS AN ETSY WHOLESALE BUYER To sell handcrafted & vintage goods at retail scale.

COLLABORATIVE ECONOMY

BRANDS ENABLE 3D PRINTING FOR MASS PERSONALIZATIONNokia offers 3D files enabling custom cases to be printed at Shapeways

COLLABORATIVE ECONOMY

Takeaway: Brands achieve Resiliency by collaborating with the empowered people for shared value.

COLLABORATIVE ECONOMY

Introducing:

Crowd Companies

A Brand Council for the Collaborative Economy

Our Mission: Empowered People and Resilient Brands to achieve Shared Value

CrowdCompanies.com | @CrowdCompanies

COLLABORATIVE ECONOMY

COLLABORATIVE ECONOMY

COLLABORATIVE ECONOMY

FINAL TAKEAWAYS

1. Like media was socialized, the physical world is becoming democratized.

2. People are empowered to make physical goods and share them –instead of buying anew.

3. Big companies must use these same strategies to regain relevancy.

4. Corporations that partner with the empowered people become resilient.

5. The next ten years are crowd and companies, together.

COLLABORATIVE ECONOMY

Crowd Companies

Our Mission: Empowered People & Resilient Brands for Shared Value

Jeremiah OwyangChief Catalyst, Founder

@jowyangJeremiah@CrowdCompanies.com