Post on 30-Jul-2015
COOKIE CONSENT IS BROKENAND THE LAW CANNOT FIX IT
THE BRUSSELS TECHNOLOGY DAYS – 16 OCT. 2014
LEOPOLD MEIJNEN OOSTERBAAN
ADVOCATEN
10
USER SITE PROVIDER 1(SSP)
PROVIDER 2(DSP)
ADVERTIZER
PROVIDER 3ANALYTICS
PROVIDER 4AB/MV TESTING
PROVIDER 5EXCHANGE
PROVIDER 6TAG MGMT
PROVIDER 7CRM
PROVIDER 8ANALYTICS
15
USERDEVICE 1
SITE PROVIDER 1(SSP)
PROVIDER 2(DSP)
ADVERTIZER
PROVIDER 3ANALYTICS
PROVIDER 4AB/MV TESTING
PROVIDER 5EXCHANGE
PROVIDER 6TAG MGMT
PROVIDER 7CRM
PROVIDER 8ANALYTICS
USER DEVICE 2
USER DEVICE 3
DECENTRALIZED CONSENT STATE MANAGEMENT
(AND SYNDICATED INFORMATION PROVISION)
PRO:
CENTRALIZED COOKIE AND PERSONAL DATA INFORMATION
CENTRALIZED CONSENT: OPT-IN ONCE, OPT-IN ANYWHERE
CENTRALIZED REGULATORY COMPLIANCE
NO RISK OF STEALING OF USERS
LOWERS BARRIER TO ENTRY
CON:
REQUIRES TRUST. SOLVED BY SELF-REGULATION?
OPT-IN OR OPT-OUT? NOT CONSISTENT ACCROSS COUNTRIES?
NEEDS LEAD-BY-EXAMPLE ADAPTORS?
20