PRESENTED BY-KULDEEP MATHURMANAS KANUNGODEEPAK KHANDELWALRADHEMOHAN SHARMA

TATA CROMA

CONTENTS

• OUR BRAND PHILOSOPHY• ABOUT CROMA• ABOUT INFINITI RETAIL LIMITED• WHY CROMA?• STORE OBJECTIVES• STORE FORMAT• PRODUCT CATEGORY• STORE LOCATIONS• STORE PHOTOS

• OUR PHILOSOPHY IS-

WE HELP YOU BUY

Brand Philosophy• If service wasn't important.• If technology wasn't complex.• If variety wasn't confusing.• We would have no reason to be in business.• We help you buy.

•India’s first national , large format, specialist retail chain for consumer durable s & electronics•Croma is owned and run by Infiniti Retail Limited Infiniti Retail – a 100% subsidiary of Tata Sons.•Woolworths Ltd, provides technical support and strategic sourcing facilities from its global network.

About cromā

• The first Croma store was launched in Juhu, Mumbai on

• October 9, 2006• Croma has over 180 brands and 6000 products• Plush stores, floor space between 15,0000 to

20,000 sq.• feet• 15 Stores currently located in 5 cities.• Croma planning to open 100 stores across India

About Infiniti Retail Limited

• Infiniti Retail Limited is a 100% subsidiary of Tata Sons. The company has launched Croma, a national chain of mega stores of consumer electronics and durables. Infiniti Retail Ltd., owns and runs Croma's retail operations in India, while Woolworths provides technical support and strategic sourcing facilities from its global network. The first Croma store was launched in Juhu, Mumbai on October 9, 2006. Infiniti Retail Ltd plans to launch stores across India in the coming months.

WHY CROMA?• Widest range of products

Choose from 6000 products across eight categories• We help you buy

Sound and knowledgeable advice from well-trained advisors to help you make informed buying decisions.

• A name you can trustCroma is promoted by Infiniti Retail Ltd, an initiative of the Tata group, a brand that stands for trust and reliability globally.

• Customer commitmentCroma not only gives you a world-class shopping experience, but also backs it with great after-sales service.

CONTD…..

• Great deals and offersCroma periodically offers exciting deals on all your favourite products.

• A first of its kindConsumer electronics and durable retail is a fragmented segment and has been largely catered to by regional players.

• Croma is the first of its kindLarge-format, specialist and pan-Indian.

Store Design Objectives• Consistent with retailers image and strategy.

• Positive influence on customer satisfaction and purchase behavior.

• Cost effective & Flexible

STORE FORMAT

• Croma Stand Alone Stores – 15,000 to 20,000 sq. ft.

• Croma Stores located in Malls – 5000 to 10,000sq. ft.

PRODUCT CATEGORY• Large Appliances – Refrigerators, AC,

Washing Machines

• Small Appliances – Microwave owen

Product Category

• Computers - Home PCs, Laptops

• Music & DVD - Audio & Video CDs/DVDs

CONTD…….

• Communications- Mobile phones

• Gaming - Gaming Hardware/Softwares

• Home Entertainment – Home theatre, T. V., DVD players

• Imaging - Digital Camera, Camcoder

Store Locations

• Mumbai – Juhu, Malad, Santacruz Airport, Dahisar,

• CBD Belapur, Vashi, Bhayandar & Mulund• Pune –Wanowari & Yerwada• Ahmedabad –Memnagar & S G Highway Junction• Surat – Ghod Dod Road• Bengalooru – Koramangala• New Delhi – New Deepali Chowk

STORE PHOTOS