Crocs Crossmedia

Post on 13-Dec-2014

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description

Crossmedia campaign idea for Crocs.

Transcript of Crocs Crossmedia

GOALS

Expand to young adults (15-21)Collect information from target group

“The ultimate festival shoe”

NEEDS

People want to ‘fit in’They have to be trendy and appealingAppropriateness

MEDIA?

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