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Critical Steps for AddressingImage Blocking

Elias Haslanger, DHS Email Marketing Manager

Dell Consumer Email

Tuesday, February 26, 2008

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Challenge: Image Blocking

Many users today don’t see images

due to user preferences or ISP

default settings

Outlook 2003 & 2007

Hotmail

Gmail

MSN

Yahoo!AOL

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Result: Incomplete Message &Poor User Experience

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Image Rendering Varies

CampaignMonitor.com

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Windows Live Mail

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Gmail

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AOL

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Yahoo!

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Design for it

Email template should remain intact withoutimages turned on

Include Action-oriented alt tags withinclickable images (branded)

Include Click to View link at the top of theemail

Creative should balance text and images

Refrain from using background images

Use images with discretion Make sure the images add to the communication

Mind your K size, keep it under 70K total

QA across ISPs

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Dell Examples

Email template

should remain

intact without

images turned on

Include Click to

View link at the

top of the email

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Example

Include Action-

oriented alt tags

within clickable

images (branded)

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Other Examples

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Credits/Thank You

Elias Haslanger, Dell ConsumerEmailelias_haslanger@dell.com512-723-8336