Post on 01-Jul-2015
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“Critical Online Success Factors”
This Webinar will begin shortly
Audio Information: This webinar will be broadcasted via your computer speakers. If you are not able to use your computer speakers you can dial in with phone as below:
Access Code: 565-150-383
Australia:Toll-free: 1 800 190 906Long Distance: +61 2 9091 7604
New Zealand:Toll-free: 0 800 470 052Long Distance: +64 (0) 9 280 6305
23rd October 2014
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Share and WinWe’ll be randomly selecting a tweet from today’s webinar to win a $100 Amazon Gift Card
p.s we’ve loaded the deck with suggested tweets
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Willis Li, Solution Manager, Dynatrace
David Badger, Solutions Architect, Ecetera
23 October 2014
Critical Online Success Factors
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image here
Jeremy Clarkson
Speed has never killed anyone.
Suddenly becoming stationary,
that's what gets you.“Tweet this: 83% of customers expect websites to load in under 3 sec –
av AU load time is 6.9 sec #Dynatrace #OnlineSuccess
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Poor Performance Impacts Business Results
Tweet this: A one second delay costs Amazon.com $1.6 billion in
sales a year #Dynatrace #OnlineSuccess
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Case Study - Load time of more than 2 seconds has a big impact on Nordstrom conversion rate
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Mobile Channel
Tweet this: App developers must now optimise for 156 device types to be
accessible to 80% of the market #Dynatrace #OnlineSuccess
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Android Fragmentation
Tweet this: There are 18,796 ‘distinct Android devices’ #Dynatrace #OnlineSuccess
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Bad Reviews Spread Fast
Tweet this: There were 1741
mentions on Twitter venting
about poor website experiences
in Australia last month.
#Dynatrace #OnlineSuccess
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Event
Readiness
Third Party
Readiness
Mobile Channel
Readiness
3 Critical Success Factors
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Event Readiness• Simple, quick & accurate load testing
• Rapid root cause analysis
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Load test the way your customer interact with your application
Need to view performance from the outside-in
Spanning the entire application delivery chain,from the device to the data center
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Dynatrace Web Load Testing 360
1. Load testing with real browsers, not just HTTP(s)
2. SaaS based
3. Edge and backbone based monitoring
4. Application diagnostics and rapid root cause analysis
Hassle free licensing
No additional hardware
Preconfigured cloud
Reduced learning curve
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Third Party Readiness• Understanding third-party
contribution & managing impact
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• What 3rd parties do we have on our site?
• How are they performing?
• What happens if they go down? Can we identify and remove with immediate resolution?
Ask yourself
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How Do I Manage Third Parties?
Use synthetic testing to proactively manage user
experience and track how it is being impacted by your own content and 3rd party content
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How Do I Manage Third Parties?
Track Real User third party impact by using simple in
page instrumentation.
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Mobile Readiness• Mobile Site and Mobile App
Performance Analytics
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• A band-aid fix is better than an open wound…
Addressing the elephant in the room…
Tweet this: In a survey of local online retailers Dynatrace found only 9%
review mobile web load times #Dynatrace #OnlineSuccess
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• But how many people are monitoring??
• Take our Poll.
So Who’s Monitoring
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The Answer
Tweet this: 72% of marketers have a mobile app but only 16% are
monitoring them #Dynatrace #OnlineSuccess
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Optimal user experience for every digital touchpoint
Visualize mobile sites and applications with End to End Transaction Flow
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Event
Readiness
Third Party
Readiness
Mobile Channel
Readiness
3 Critical Success Factors
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What About Me?
Visit dynatrace.com/performancetest
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• Use the chat panel
• Twitter: @Dynatrace_ANZ
• Email: marketing.ap@dynatrace.com
Questions
Dynatrace Ecetera
Willis Li David Badger
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• FOLLOW US
• LinkedIn: Dynatrace
• Twitter: @Dynatrace_ANZ
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“Dynatrace’s excellent strategy and solution creation for APM across products exemplify the company's ability to pull together a broad product portfolio to address key user challenges.”
“Dynatrace has redefined application performance management. Dynatrace now has a capability not matched by any of its rivals, and the timing is auspicious given growing enterprise interest in use of the cloud.”
Dynatrace Industry’s Top Leadership Credentials
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image here
Customer Service Shouldn’t be a
department; it should be the
entire company
-Tony Hsieh
CEO, Zappos
“– Tony Hsieh
CEO, Zapposame
Dynatrace is a critical component
of ULTA’s ability to deliver a
consistent, reliable, high
performing guess experience.
Sales grew by 82.5%
Process time reduced by 50%”
“– Omar Koncobo
IT, Senior Manager, ecommerce Application Operations
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Who Uses Dynatrace in Australia / New Zealand?
Media and
EntertainmentEducation Financial
ServicesGovernment Health Travel E-Commerce
Telco
Utilities
Services
Provider
Retail