Post on 16-Apr-2017
BY Jennifer
JamesJebin
CREATIVITY MANAGEMENT
“Creativity is contagious. Pass it on.”
- Albert Einstein
“Creativity is thinking up new things. Innovation is doing new things.”
— Theodore Levitt
Creativity meansThe capability of producing
new solutions in the intellectual way to solve problems
creativity as the act of turning new and imaginative ideas into reality
DefinitionWebster’s Dictionary: Artistic or
intellectual inventiveness
Creativity involves the generation of new ideas
Brings into existence something new.
Definition
Creativity is the ability to think up and
design new inventions, produce works of
art, solve problems in new ways, or
develop an idea based on an original,
novel, or unconventional approach.
What is creativity
• Social factors
• Creativity needs
• Intellectual skills
Social Factors:
Creativity is fostered by an environment.
Creativity must be valued by a community.
Creativity is shaped by those who evaluate it.
Creativity Needs:
Skill
Talent
Personality
Intellectual Skills
Choosing
Predicting
Interpreting
What Is Creativity?
• Translating
• Recalling
• Manipulating
Importance of creativity
• Creativity makes people genius.
• The very process of creating may
sometimes seem to be a manic depressive
episode.
• Creative people tend to be more intelligent
and curious than the average person.
Cont…• If you've ever tried to solve a problem that
seemed to have no solution, you`ll definitely understand that creativity is an essential tool for success.
• Their self esteem will blossom.
Cont…• Flexible • Motivated and tend to be very
knowledgeable about their field of expertise.
• Risk takers by nature.• They aren't afraid to try new things.• The most admirable traits of the creative is
the ability to be a nonconformist
Process of creativity
Preparation
Incubation
Illumination
Verification
Four Tools of Creativity• Faith in your own creativity
• Absence of judgment
• Precise observation
• Penetrating questions
Creativity develops by
Loneness
day dreaming
Free thinking
Steps to Personal Creativity• 1. Accept that you can be creative• 2. Question traditional assumptions• 3. Expand your problem-solving styles• 4. Employ creativity techniques• 5. Practice thinking in new ways• 6. Learn when your creative thinking is best
Benefits of Creativity
Positive attitude Leads to New innovation Self Confidence Reduced Stress Satisfaction
Limitations of Creativity
Individual & social influences factors Aging changes Economic status Geographic distance Cultured difference
Facilitators of creativity
A dream A plan Specific knowledge Willing to work hard Never say “No” Take responsibility Look for solutions to problems
CONT……
Decision Making The courage to admit a mistake Independent Self-confident Work & cooperate with others Be enthusiastic always
conclusion
“creativity is the mother of invention”
The organization should encourage
creativity It should be managed effectively
it will result in innovation, ultimately the
organization will gain more profitability.
Thank you….