Post on 10-Apr-2018
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A
Disclaimer T he f ol lo wi ng i de ase xp re ss ed b y t he
p e r s o n a l i t y
a r e h i s a n d h i s o n l y
a n d d o n o t
n e c e s s a r i l yr e f l e c t t h e v i e w s o f
t h e
M a rk e ti n g T e am
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Businesshas only two functions
Marketing
andInnovation
By Peter Drucker
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, ,So connecting these two functions
we present
Innovations in Marketing
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Innovations in marketing
but the chance for
-long term success
Is not about creating just one
scoring opportunity
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Innovations in marketing
Its about staying
ahead of the game
It is not about playing the game
It is about changing the game
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. . . . . .Creativity and Innovation
. . . . . . . . . is not just in what a,product looks like feels like or how it
. . . . . . . . . .works. . . . . . It is in coming out with a product
. . . . . .that satisfies the gap between
. . . . . . what a consumer longs for and what
. . .he gets
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A Product Innovation distinguishes.
And hence with that. . . .
a l e a d e r
from a follower
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byby
Avina
shNair
Avina
shNair
Product
Innovati
ons
Produc
tInnovati
ons
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S o c i a lN e t w o r k i n g
e t t e r s t oe m a i l su s i n e s sa r d s t ow h a t ? ?
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Poken
The future of business cards
The branding opportunity
BMW, Adobe, Microsoft, SAP andIBM have used Pokens
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Peddar Road
SV Road
.
Powai IITRd
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Terrafugia
Innovation by 5 Aeronautical Engineers from
MIT
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Serving an ACE
A Master stroke in Segmentation
India s 1st - -Mini truck Tata Ace
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u r a la r k e tC h a l l e n g e s
E l e c t r i c i t ys h o r t a g ev a i l a b i l i t y o f
e r v i c e/e x p e r t i s e
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Godrej Chotukool
Disruptive ProductInnovation
: Design Crowdsourcing
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Vortex ATM
- .ATM penetration 0 04 per 1000 people
Gramateller Model
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Don t judge a book by its cover
REALLY???
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ByBy
Ashik
achaudhar
i
Ashik
achaudha
riPac
kaging
Innovatio
ns
Packag
ingInnov
ations
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t s o t t ae H O T
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w e e tT r e a t
T o y s
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Kinder Joy
Introduced bySwiss-born industrialdesigner called Heiri Roth.
Product line extension of KinderSurprise
Half treat-Half Toy
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Maggi Pichkoo
,An easy to handlesqueezable
,pack Easy to,store have a long
shelf life
Utility factor
Easy to carry whiletravelling
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D . r batra s hair oil
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Colour ChangingMilk Boxes
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The moment you make a mistake in,pricing you are eating into your.reputation or your profits
,Hence creatively designing a pricing
strategy becomes imperative
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, Without promotion some thing terrible
happens
N O T H I N G
,Hence it is important to make a bigdeal about your product
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byby
oojaR
edkar
PoojaR
edkar
Pricing
&Promotion
Pricin
g&Prom
otion
innovat
ions
innovat
ions
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DOCOMO
Disruptive Innovation in mobiletelephony
Pay per
SecondSite
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a j o rC o n s i d e r a t i o n f o r a h o m el o a n
I n t e r e s t sT e n o r
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Standard Chartered Home Saver HSBC Smart Home
A current Account
Repay loan soonerDecide the quantum of interest
The Smart Home Plan
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How it works
Outstanding amount as adebit balance
Interest calculated on this
amount
Any excess amount will saveinterest cost
Amount towards therepayment of the principal
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Say, Rs. 10 lacs loan amountat 9% for 240 months
Savings of Rs. 3000 pm
Tenor reduced by 109 months
Interest savings Rs. 5,77,986
Example:
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Promotion
Lays
Worlds no1
Need for a new flavor
Need for reinforcement
Give Us Your Dillicious
Flavour (GUYDF)campaign
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IBM
The smarter planetcampaign
Something to demonstratehow a smarter retailsystem can work
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Salon Branding
C a sh in g o p p o rtu n ity
B y K a th a M e d ia tix s
1 st -tie up with Jawed Habib
O p e ra tio n s m id O cto b e r
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Nobody wants to read an
advertisement. . . . . . . . .
. . . . . . . . . people read what
interests them
,Sometimes . . . . . .it s an ad
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by
by
Priyan
kaMathews
Priyan
kaMathews
Adver
tising
Innovation
s
Adver
tising
Innovation
s
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Print Advertising
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Vodafone
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A lil something
called Creativity
The cut-througharch
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Tanishq
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Tanishq
-An in store experience
An attempt to dwell in theminds of the customers
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Volkswagen
A bang wasneeded
Break the
monotone of
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Volkswagen
The experience of two.communication media in one
The big Question What Next???
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TV Commercials
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A stamped
perception
Legal hassles
Repositioning
the brand
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In-Film Placements
.Silent. V o c a l
N a m i n g t h e b r a n d h r o u g h b r a n d e l
http://smb//tmp/svci4.tmp/3idiots.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/3idiots.wmv8/8/2019 Creativity & Innovation Workshop
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Reality Advertising
K B C
i g gB o s s
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The real test of any product
. . . . . . . . . Is at the retail level
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byby
Anan
dIyer
Anan
dIyer
Distribution
Distributio
n
Innova
tionsInn
ovations
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HUL - Project Shakti
The Shakti Ammas
. , .1 5 lakh villages 7 5 lakh
outlets
'Bottom of the Pyramid'
Sh k i
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Awareness of product range and
operations of HUL
To reach villages with a, .population of less than 2 000
Shaktiman
Vision 2010
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Vision 2010
Shakti shall reach every home in,every village create sustainable
,livelihood opportunities and
enhance the quality of life inrural India
,100 000
Entrepreneurs
,500 000villages
600millionConsumers
TATA Nano CKD strategy
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odular manufacturing
esign
KD kits to the localdealers
- -hortens the go to markettime
TATA Nano- CKD strategy
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V lk
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Volkswagen
,Dresden Germany plant
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Volks agen
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Volkswagen
,Dresden Germany plant
Final assembly only
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