Creativity Around the Globe

Dr. Fredricka

Reisman Director, Drexel/Torrance Center for Creativity and Innovation, Drexel

University

Beth Siegel President and Co-Founder, Mt. Auburn Associates

Margaret Collins Director, Creative Enterprises and the Arts, Piedmont Triad Partnership

Dan Taylor Economic Development Officer, Prince Edward County

Gene DePrez Chief Innovation Officer, CreativeSheffield: Sheffield’s City Development

Company

Beth Siegel

President and Co-FounderMt. Auburn Associates

Margaret Collins

DirectorCreative Enterprises and the Arts

Piedmont Triad Partnership

Piedmont Triad WorksNorth Carolina’s Creative Workforce

Talent has no Zip Code!

Global Creative Economy SummitPhiladelphia

October 5, 2009

Creative Enterprises” are businesses that create goods and services that distinguish themselves by aesthetics, authenticity or culture; experience with these goods adds to their economic value and market potential

Jon Kuhn Gallery, Winston-Salem

B/E Aerospace, Product Design

Piedmont Triad Film Commission, Surry County

Stokes County Bluegrass

Creative Enterprises

Creative Workers inNon-Creative Enterprises

Creative Workers in Creative Enterprises

Non-Creative Workers in Creative Enterprises

10,73811,61817,072

Creative enterprises (the cluster) & Creative occupations (the workforce)

Creative Talent

17,072 + 11,618 = 28,690 employed in creative enterprises

11,618 + 10,738 = 22,356 employed in creative occupations

Employment by Subcluster Total Employed 2007 = 28,690

Performing, 2,753, 10%

Visual Arts & Crafts, 3,033,

11%

Heritage, 573, 2%

Product & Env. Design, 9,114, 32%

Film & Media, 3,753, 13%

Literary & Publishing, 9,464, 32%

Source: EMSI Complete Employment - Spring 2008 Release v. 2.

Vision & Goals for Piedmont TriadI. Provide direction, and coordination for

creative economyII. Advance Design as primary source of

competitive advantageIII. Capitalize on the creative assets of

educational institutions- 20 total IV.Strengthen the business, marketing,

and entrepreneurial capabilities of creative enterprises

V. Package and brand the region’s creative assets

From Vision to Reality

Transform the Triad Creative Economy as aWorld Class Center of Design

• Design Industry; Industrial, Graphic, Architecture• Interactive Media and Film• Furnishings- Design and Photography

1) Create a Center of Gravity- critical mass within Design Field• Form the Piedmont Triad Creative Enterprises

Council

2) Deploy Innovative Programs to strengthen our competitive advantage• Professionals• Emerging/Developing Workforce

Piedmont Triad Architectural Initiative

• Create Architectural “culture”• Establish a Center with international presence• Plan new school of architecture

Callaway, Johnson Moore & WestWinston-Salem

Triad Design Leadershop

Develop 21st century design thinking,technology and leadership

www.TRIADDESIGNLEADERSHOP.com

5 National Designers to Triad

Digital Marketing Boot Camp• All things digital; website to widgets; social networks to RSS feeds- Begins Oct. 24th

• Add value with smart use of on line and traditional marketing

www.digitalmarketingbootcamp.com

Entrepreneurship for Creatives

• Business Skills for Artists and Creatives• Partnering w/arts councils and colleges • Classes began Spring, 2009• Modules: marketing, business plan, pricing,

& intellectual property

Serious Games• Regional educators teaching game design and animation• Education and Industry creating Surgical Technology Skills Builder by December , 2009

Serious Game

Transformation• Create future leveraging creative assets• Foster innovation; high wage, high skill jobs• Cultivate resources• Regional collaboration and dialogue are key

Contact Information

Margaret H. CollinsDirector, Creative Enterprises & Arts

Piedmont Triad Partnership7025 Albert Pick Rd.Greensboro, NC 27409336-668-9657mcollins@piedmonttriadnc.com

Dan Taylor

Economic Development OfficerPrince Edward County

Gene DePrez

Chief Innovation OfficerCreativesheffield:

Sheffields’s

City Development Company

Transforming an Economy Gene DePrez Chief Innovation Officer Creative Sheffield, the UK’s first City Development Company

• Who are we?• What do we have?• How does innovation take place?• Lessons learned

Introducing Sheffield• City population – approx 530,000

– England’s fourth largest city

• Sheffield City Region Population 1.7 million• County of South Yorkshire = City of Sheffield + Barnsley,

Doncaster, Rotherham, Bassetlaw, Chesterfield, Derbyshire Dales and northern part of Peak District National Park.

– Straddles 2 political regions (sources pf public funding)

Sheffield

SHEFFIELDECONOMICMASTERPLAN

Physical regeneration….

Investment and InnovationInvestment and Innovation

Integrated Strategy and Delivery

Supported by an International Program

Driven by Sheffield Economic Master Plan

InvestmentInvestmentAttracting and retaining business investmentAttracting and retaining business investment

ObjectivesSupport Growth & Support Growth & InvestmentInvestment

JobsJobs

Creating DemandCreating Demand

ADVANCED MANUFACTURING & MATERIALS

InnovationAccelerating knowledge transfer and commercialisation

Transformational Objectives

Stimulating CollaborationStimulating Collaboration

Increasing share of knowledge based Increasing share of knowledge based businessesbusinesses

Advancing CommercialisationAdvancing CommercialisationInternational OpportunitiesInternational Opportunities

Transformational Initiatives

Improving the Climate for InnovationImproving the Climate for Innovation

Integrated LeadershipIntegrated Leadership

Delivering Digital & Healthcare Sector GrowthDelivering Digital & Healthcare Sector Growth

Sheffield has a long legacy of innovation…

• From 14th Century steel knife production, • Crucible steel process in 1740, • Bessemer Steel in 1856, • Invented stainless steel in 1913• Art, design and craft related to cutlery• Precision engineering and design

• “Made in Sheffield’ an international brand for the last 150 years

• Creativity, music and disruptive technology at our core

The Advanced Manufacturing Park

100 Acres + option on 500 more

• The Welding Institute• Castings Tech Institute• Advanced Manufacturing Research Centre• SME’s/ SMB’s

•Lightweight materials

•Bonding techniques

•Casting processes

•Clean Tech

Boeing aero engine fan blades….AMRC able to reduce the time taken to produce one blade from 56 minutes to 2 minutes…

Transformation

Innovation + Entrepreneurship

Project Accelerate

I.P. CommercialisationAngel InvestmentInvestor Readiness

Healthcare Technology Low Carbon Technology

Nanotechnology

£ 254M

DIGITAL & NEW MEDIA DEVELOPMENT

Fastest Growing CDI Sector in UK:

32% 2000-2005

Key sector strengths

• Design

• Interactive media– Mobile

• ICT ServicesKey markets areas

• E-Learning

• Games

• Cross platform media

Digital and New Media in Sheffield

• Large SME base– Flexible– Innovative

• Home-grown talent• High start up rate

Sector support infrastructure in

Sheffield

Digital Campus

Sheffield Digital Campus

• Managed workspace built around the idea of creating collaboration, networking & entrepreneurial opportunities– Modern environment

– Flexible workspace

– Conferencing facilities

• Designed for creative, digital and media businesses

• Employing 1 – 75 people

Key international differentiator…

Collaboration Centre+

Boot Camp

Top Tier Data Centre based on

Cloud Computing

Project Sheffield

…building on the investments in the Digital Campus and Digital Region

The Collaboration Centre

• “Best in class” business incubation and acceleration centre for Sheffield’s Digital Industries…

• Dramatically improving the incubation of entrepreneurial talent and the development new Digital tech businesses

Our role = Orchestrate Exchange

&

Looking at the City of Sheffield as an “Innovation Ecosystem”…

• Partnerships & Collaboration

– Increasing personal and business connectivity...• Private sector involvement has been historically weak in the

city...

– Learning from the best in the world….

– Capitalising on opportunities through sector convergence... Breaking down the silos across the community....

– Understanding and realising the potential in “new economy” markets & technologies....

Innovation Ecosystem– Entrepreneurial culture– Flexible IP policies– Sources of pre-seed, seed & venture capital – Multiple technology generators– Adequate supply of business professionals – Urban amenities (bars, restaurants, entertainment

centers, etc.)

• A strategy to recognise the pieces and bring them all together

Thanks....

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