Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

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Transcript of Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

jm.monguet@upc.edu huntingmammoths.com

Creativity, a key driver of innovation

Josep Mª Monguet

Octobre 30th Universitas Telefonica. La Roca del Vallès

jm.monguet@upc.edu http://huntingmammoths.com

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Cases

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Cases

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Cases

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Cases

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Cases

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Cases

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Cases

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Cases

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Relevance

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2012 IBM Global CEO Study. Capitalizing on complexity | Web

Relevance

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Relevance

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Relevance

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Ideas

will exist in the Future

& involve people

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NeedThe Shawshank Redemption, 1994

Production of Ideas

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Production of Ideas

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Thinking levelEleanor with girl scouts in Kentucky, 1934

Production of Ideas

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Production of Ideas

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Sharing Erin Brockovich, 2000.

Production of Ideas

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Production of Ideas

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Production of Ideas

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Genrich Altshuller (TRIZ)

Production of Ideas

jm.monguet@upc.edu huntingmammoths.com

Production of Ideas

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Ideas

will exist in the Future

& involve people

jm.monguet@upc.edu huntingmammoths.com

Future

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Future

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Future

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Decision making

StrategiesGuide for

action

Scenarios

Future

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Ideas

will exist in the Future

& involve people

jm.monguet@upc.edu huntingmammoths.com

People

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Early 1970s, a band of cyclists from Cupertino California.

Buffalo infantry soldiers 1896, Yellowstone.

People

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Art

Corporate Culture

Technology

People

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Technology

Art

Creative strategy

People

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Measure of creativity

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Measure

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Analitical

Practical

Creative or Synthetic

Intelligence

Measure

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Creative or synthetic

Creativity

Art and culture

Economy Technology& Science

Salvatore is an engineer, artist, hacker and interaction designer. (hm)

Measure

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Evolution

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Evolution

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Evolution

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Thank youjm.monguet@upc.edu

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