Creative Design for demand-led services

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Transcript of Creative Design for demand-led services

National Council for Voluntary Organisations

Sustainable Funding Project

PM 3

Creative design for demand-led services Chair: Olof Williamson, Sustainable Funding Manager, NCVO

National Council for Voluntary Organisations

Sustainable Funding Project

Jo Summers Director of Operations, P3

National Council for Voluntary Organisations

Sustainable Funding Project

Ré DubhthaighDesign Associate, Design Council

Creative design for demand-led services ?Ré Dubhthaigh28 November 2012

The evolving context of design

Design is…

Design is…

Design is…

Being human centred & collaborative

Being visual Being iterative

Design is…

Being human centred & collaborativeidentifies opportunities by spending time with people

Being visualaids understanding of problems and solutions

Being iterativereduces risk by testing and evolving before roll out

Design is…a framework to innovate

The development of an idea

The development of an idea

The development of an idea

Being human centred & collaborativeBeing human centred & collaborative

Being visualBeing visual

Being iterativeBeing iterative

The development of an idea

Being human centred & collaborativeBeing human centred & collaborative

Being visual

Being iterative

Rich insight can be found at the edges

Range(Power users)

Range(Rejecters)

Core(Majority)

The development of an idea

Being human centred & collaborative

Being iterative

Being visualBeing visual

“Quadruped. Graminivorous. Forty teeth, namely twenty-four grinders, four eye-teeth, and twelve incisive. Sheds coat in the spring; in marshy countries, sheds hoofs, too. Hoofs hard, but requiring to be shod with iron. Age known by marks in mouth.”Charles Dickens – Hard Times

The development of an idea

Being human centred & collaborative

Being visual

Being iterativeBeing iterative

Prototyping

“Designers manage risk by trying things out quickly and cheaply (they call it prototyping)”

Prototyping

The development of an idea

Being human centred & collaborativeBeing human centred & collaborative

Being visualBeing visual

Being iterativeBeing iterative

Thank you!