DIGITAL MARKETING STRATEGY

NAVER

KOREA Digital Marketing Channel

Naver as the most powerful digital marketing channel should be used

as a platform for the effective marketing in Korea.

• SEM

• Online WOM effect

• Offering reputable

information

NAVER

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80%

14%

3%

Search Engine Market Share in South Korea

Naver Daum GOOGLE NATE ZUM OTHERS

The most powerful digital platform in Korea.

Naver accounts for 80% of all searches in Korea.

* Source: Nielsen Korea (09. 2015)

Daily Visitors

3.4 million

Monthly Search Amount

130 million

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Daily, approximately 3.4 million use the search of Naver and on the monthly basis, over 130 million searches are on a day.

* Source: Naver (12. 2014)

When searching on Naver, search results are discovered in such categories above. By integrated searches, 3~5 contents and related contents are exposed in each category.

BLOG

Q & A

CAFE (COMMUNITY)

IMAGE

VIDEO

DICTIONARY

NEWS

SNS SEARCH

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For search optimisation, platforms offered by Naver should be utilised efficiently.

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Blog Café (Community)

NAVER BLOG

1-1 Naver Blog

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* Source: Naver (12. 2014)

Approximately 16 million Naver blogs are in active operation and 8.6 people visit blogs daily.

# of Active Naver Blogs

16 million

Daily Visitors

8.6 million

As Naver Blog run by ‘Naver’ is optimised for search exposure, the use of ‘Naver Blog’ is mandatory.

X

1-1 Naver Blog

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12

1-1 Naver Blog

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The first priority is to run the official company’s Korean Naver blog. Then, a great variety of contents can be accumulated and through

banners, Naver Blog is harmonised with a homepage and Facebook.

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1-1 Naver Blog

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The feature of Naver Blog is to expound information specifically. In this regard, through Naver Blog, the detailed information

can be delivered to individuals.

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On the basis of Naver, the company’s blog can mingle with prospective customers and deliver

detailed information by playing its role as a secondary platform.

NAVER POWER BLOG

Power bloggers can be defined as Naver bloggers who have high number of follow and daily visitors. Power bloggers who communicate

with others and become ambassadors of brand have advantages of high reliability.

1-2 Naver Power Blog

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High average number of daily visitor

1-2 Naver Power Blog

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Power bloggers write posts on the basis of their own experiences. Such kinds of review contents influence individuals’ purchase desire.

1-2 Naver Power Blog

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Thus, Power blogger’s contents should be written from a real insider perspective instead of outsider-looking in perspective.

Creatip has exclusive contracts with many power bloggers who can create powerful contents.

NAVER CAFE

Naver cafe is the biggest online consumer tribes in South Korea.

1-3 Naver Cafe

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Number of Cafe

9,961,241

Total Members

714,959,174

Page View per day

170 million

* Source: Naver (12. 2014)

Every single day, over 6.6 million people are emotionally connected by similar consumption value and usages

as well as the sense of belonging to an in-group.

6,600,000 Daily Visitors

1-3 Naver Cafe (on-line consumer tribes)

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* Source: Naver (12. 2014)

Moreover, Naver Cafe is the service that has the highest rate of exposure at Naver search.

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1-3 Naver Cafe

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1-3 Naver Cafe

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Creatip is able to afford to write posts in a great variety of cafes related to topics and maximise the effect of WOM

by communicating with cafe members.

The Best New Media Marketing Group in Korea