Creating Visuals to Enhance Your Content (for non-designers)

Post on 29-Nov-2014

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A recent study found that content with visuals receives 95% more page visits & engagement than content without. As a marketer is is vital to get the attention of your audience and if you're not using visuals you're not doing a good job. Some of us have art departments and creative agencies on retainer, but for the rest of us it's D.I.Y (do it yourself). If this is you, then this presentation will give you the information and tools you'll need to create your own graphics to enhance content and for free or at a low cost. This presentation focuses on combing text and photos to create visually interesting graphics. The images you create using text and photos can be used in many different ways, including featured mages on your blog post or article, and to promote your post on social media networks. This presentation was given by Jeff SanGeorge on October 17th, 2014 at ConvergeSouth, in Winston-Salem, NC. For more information visit: http://www.magnetic-ideas.com/blog/visuals

Transcript of Creating Visuals to Enhance Your Content (for non-designers)

Source: http://www.mdgadvertising.com

Visual types: Stats

Visual types: Questions

Visual types: quotes

stats

Visual types: Tip

• Simplicity

• Balance

• Contrast

• Color

• Texture

• Negative Space

(Let it Breathe!)

• Readability

• Keep it to one or two fonts

• Contrast

• Letter Spacing (leading & kerning)

• Don’t leave words alone (orphans & widows)

• Let it Breathe!

• Use ALL CAPS sparingly

Creating Visuals to Enhance Your Content (for non-designers)

Marketing

Transcript of Creating Visuals to Enhance Your Content (for non-designers)

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