Innovation | Quality | Engagement

Guy Bigwood, Group Sustainability Director

It’s not a ‘nice-to-have’. And we don’t do it to look good.

Sustainability is a business imperative.

It’s a competitive advantage, an economic opportunity and a driver of innovation.

It’s part of a fundamental shift in the way MCI work and do business.

Through sustainability we enhance the quality of our service, creating value for our clients, talent, and the communities which we serve.

Sustainability isn’t a fad

But it was not always that way

Our Sustainability Journey

28Countries

55Offices

1,500Employees

4,500Projects

280MTurnover / €

MCI at a Glance

Founded in Switzerland in 1987, today MCI

is an independent, global association,

communications and event management

company.

Global Partner

Access to a group of experts

around the world, wherever you are

With a network of 55 offices in 28 countries,

MCI utilises our global pool of experts while leveraging local connections to offer

best in class solutions and services that enhance your organisational performance.

CALL TO ACTION

1850 1900 1950 2000

CO2

CO2 LEVELS DOUBLED IN LAST 40 YEARS

2050

9

10

ASustainable

Future

Current Reality

Living beyond the limits of earth´s system

Source:The Natural Step

Sustainable Supply

Sustainable Demand

Risks

Opportunities

CSMP FRAMEWORK

GRI

APEX

Sustainability Framework

Leadership: Not being afraid to standup

for something you beleive in

LEADERSHIP

CollaborationInnovation

Think Holistically

PEOPLE

Social Performance

PLANET

Environmental Performance

PROFIT

Financial Performance

Ethics

Health and Safety

Labour

Wellbeing

Business Development

Reputation

Eco-Efficiency

Materials

Innovation

Conservation

Customer Satisfaction

Human Rights

STRATEGY

OUR VISION

MCI will be the market leader in

supporting corporations, associations,

governments, destinations and the

event industry to achieve award

winning sustainability performance..

STRATEGY

OUR KPIs

• Develop CHF 1 Million consulting

practice

• Develop CHF 5 Million of sales of events

about sustainability (Environmental,

Social & Governance)

• Invest 1% of MCI talents’ time in

community projects

• 100 events including MCI’s internal

meetings will be certified in compliance

with the ISO20121 Event Sustainability

Management System.

How do we get there

19

STRATEGY, COMMUNICATION & EVENTS CONSULTING TO SUSTAINABILITY SECTOR

NGO’S (ie. GRI, UNGC) Corporate Global Initiatives

CONSULTING ON EVENT SUSTAINABILITY

Corporate Association Government Event Industry

INTERNAL SUSTAINABILITY

Sales Support Operations Training Coms Reporting Community

Stakeholder Engagement

You have to listen

Sustainability is not boring

Sustainability is notdifficult

ARE SUSTAINABILITY CREDENTIALS IMPORTANT TOYOUR CLIENTS WHEN THEY LOOK FOR NEW

PARTNERS?

75% say its important or very important

Source: MCI Survey

Source: MPI Survey

86% SAY THAT SUSTAINABILITY WILL BECOME A MORE

SIGNIFICANT PURCHASING CRITERIA

ENVIRONMENTAL POLICY

SUSTAINABLE PROCUREMENT

ETHICS

SAFETY & SECURITY

COMMUNITY ENGAGEMENT

MEASUREMENT & REPORTING

Increasing interest from clients

Operational Integration

28

•Develop sustainability services and solutions to support our clients and the industry shift towards sustainabilityClients

• Integrate sustainability consistently into operations Operations

•Build a vibrant culture of responsibility and care that generates value for our talent and the communityCommunity

•Drive performance through leadership in sustainability reportingGovernance

Operations• Dedicated sustainability champions and teams

• Standard operating procedures and checklists

• Learning and development program

• Supply chain management (Policy, Performance and Partnership)

Goal: Assess 100% of our event, venues and destinations for sustainability and safety

Event Safety and Sustainability Audit

Community

KPI:8 hours of community service per talent in mci hours

GOVERNANCE

TRANSPARENT SCORECARDING OF OFFICES

Community

The MCI Sustainability Capability

Performance

Management

Brand

Enhancement

Asset

Development

Engagement

Solutions

Experience

Management

Communication &

Content

Solutions

Strategic Master

Plans

Research

Certification

Brand Strategy

Culture Change

Programs

Training

Global Initiatives

(Responsible

Business

Forum, B4E)

Stakeholder

Dialogue

Lobbying &

Consensus

Sustainability

Event

Management &

Assessment

Campaigns

Responsible

Business TV

Sustainability

Reporting

Full service: Strategy through to creativity and implementation

Strategic engagement and activation of

internal and external target audiencesWe provide…

Building Community in the Sustainability WorldSince 2007 MCI has organised over 253 events about sustainability and energy

Selection of MCI Sustainability Consulting Clients

Sustainability Event Management Consulting

• EU Presidency, Denmark

• UN COP11 Confence on Biodiversity, India

• UN Global Compact Leaders Summits, NYC

• UN COP15 Climate Change Conference, Copenhagen

• UN Rio+20 Corporate Sustainability Forum

• World Water Forum, Marseille

• World Mayors Climate Change Summit, Copenhagen

• European Wind Energy Congress

• Responsible Business Forum

• B4E – Business for Environment Summit

• Symantec Corporation

Sustainable Destination Advisory Services

• Singapore Tourism Board

• Visit Denmark and Wonderful Copenhagen Convention Bureau

• Costa Del Sol Convention Bureau

• Gothenburg Convention Bureau

• Capetown Convention Bureau

• Thailand Convention and Exhibition Bureau

Venue Consulting

• Las Vegas Sands Corp(Singapore, Vegas, Macau)

• Copenhagen Bella Congress Center

• Estoril Congress Center

• Capetown Convention Center

• Stockholm Exhibition and Congress Center

• Gothia Towers

EXPERIENCE | EXPERTISE | EFFICIENCY

Case study

Video

• http://lessconversationmoreaction.com/2012/04/13/behind-the-scenes-of-a-sustainable-eu-presidency/

SCANDINAVIA SUSTAINABLE DESTINATIONS INDEX

2013 ICCA Scandinavian Destinations Sustainability Index

05

101520253035404550

Gothenburg will be the world´s leading sustainable meeting destination

What did we learn on our

journey?

CSMP FRAMEWORK

GRI

APEX

Sustainability Framework

BETTER SMARTER BUSINESS

Source

Dancing creates energy from pizo-electric cells

INNOVATION

‘A Kodak moment’ will

become synonymous with

situations when

businesses or whole

sectors of the economy

are in flat denial of

dramatically shifting

circumstances…

WWW.MCISUSTAINABILITY.COM

WWW.LESSCONVERSATIONMOREACTION.COM

Guy Bigwood

Group Sustainability Directorr

Thank you