Post on 23-Mar-2016
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Home Business Startup Course 1:
Creating The Mindset
of the Business Owner
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www.sartmyhomebizuniversity.com
www.ISBNStores.com
A Guide to Getting Started
with your new business
In Partnership with ISBNStores:
Getting Started with Your New Business
Congratulations, you are reading this course information because you have
decided to change the direction of your life and yield to the possibilities for
success that inspires you. During this course you will discover the overwhelming
reasons why you have just positioned yourself to build wealth, improve
relationships in your family, and achieve long-held dreams.
You will learn what motivated you (reason why) to start a business and how to
convert that “reason why” into a powerful force that drives you to success.
Getting Started
It is universally accepted and agreed upon that the foundation to building wealth
is achieved by starting your own business. Unfortunately for most people there’s
also an awareness that most businesses die a quick death, leaving the owner
exhausted, financially strapped, estranged from loved ones, and often divorced,
These two counter balancing factors cause some people to ignore the potential
benefits of wealth creation through business ownership, and others to take great
personal risks to have the opportunity to start a profitable business.
Our course is designed to not only give you a clear picture of both sides of the
equation, but also influence you to take the proper steps to ensure that your
business is successful in spite of the barriers you’ll likely face. You have chosen
the latter and it is our privilege to prepare you to build your business to succeed
massively and profitably.
Let us examine some of the actual facts about starting a business. Every
successful business person starts out with fear and anxiety about their business.
They are terrified about a whole host of things including the perceived
quality/value of their product; the pricing and positioning of their product; the
strength and power of their competition; the effectiveness of their marketing; their
ability to deliver the product or service quickly and efficiently; operating capital;
cancellations, refunds; and a hold host of related issues.
These are universal issues that every business startup faces. They can become
immovable barriers to those starting a business without proper mentors, coaches
and trainers, or small bumps in the road for students participating in this program.
We believe that the following tutorial will energize, inspire, and inform you how to
make the mental shift that will lead to personal success in building your business
to profitability.
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Prepare for the Journey
.
Creating The Mindset of a New Business Owner
SHBU in partnership with ISBNStores
Keep inspiration at the center of your activities because it is
fuel for your soul.
Home Business Startup Course
Why we begin a new business with changes in thinking?
Most people discover that becoming an entrepreneur requires learning a totally different
set of behaviors, using a completely unique set of skills, and thinking with a whole new
mental paradine. Simply put, in order to build a successful business enterprise you need
to develop the entrepreneur mindset.
The mindset that you must adopt requires you to change the way you think about creating
something within your mind and manifesting that thing in the tangible world.
First of all know that there are no limits to your imagination. You can imagine any
innovative design, process, or invention without limitation. You can imagine a business
that serves twenty five thousand people or twenty, it’s up to you. There are strategies that
trigger economic forces to work in your favor and those who work against your ideas.
We begin your training on “Creating the Mindset of the Business Owner” by getting
you to answer the most important yet unassuming question. Why do you want to be in
business?
Most want to be in business because of the possibility of making lots of money. Others
want to own a business to become famous, and still others want independence from the
toil of laboring under an unreasonably demanding boss. Whatever your reason is for
wanting to start your own business it has to become the force that drives you to building a
profitable enterprise.
• People who try to achieve things like lose weight, stop drinking, or smoking
through the use of their will usually fail. The will is not usually powerful enough to
change ingrained habits and emotional cravings, only your reasons-why have that power.
• The power of your why gets you to stick through the mundane, grueling and
laborious aspects of building a business.
• Until and unless you set a powerful reason why you’ll abandon any new path that
you set in your life when the journey becomes difficult. Your reason why and your desire
has to become greater than any other reasoning in order to push you beyond your doubt.
• Without a strong enough reason “Why” you will give up too easily when
difficulty and opposition set in.
Daren Hardy, of success magazine, once told this story to explain how the power of your
why can drive you to pursue your goal in spite of many obstacles.
He said “If I asked you to walk across a 2 by 30 wood plank on the ground for $20.00
you would have no problem doing it. However, if I placed that plank on top of two
buildings, connecting them, and asked you to walk across them from one to the other for
100.00 you probably would say no thank you.
Finally, if I told you your child was in the next building and it was on fire, you would
find the courage to make the trip over the 2 by 30 wood plank to save your child from the
burning building.” This analogy should help you understand the power of having a strong
reason why for starting a business.
When your reason “why” is big enough, you will be willing to perform almost any
“how.” In order to ignite your creativity, resourcefulness and determination, think about
something in your life that you can’t live without and make that your reason why you
need your business to succeed.
Money, material possessions, and status usually cannot ignite your heart to battle through
the difficulties of developing a business. However, saving a sick mother, or child by
raising money for a rare medical procedure might jump start your creativity, drive and
determination to build that profitable business.
Preparing your Mindset to Launch a Business
To prepare to start a business you must expose yourself only to that which brings you
power and not those things that weakens you. Initiate a self-imposed 30 day re-
programing of your mind by avoiding all negative stories and reports about the economy
by taking the following action:
Discontinue reading and watching all news shows, magazine shows, reports and
updates about the economy;
Avoid listening to economic updates on major radio networks, and business
news shows;
Put away Forbes, Inc., Business Week, the Wall Street Journal, and any other
magazine that track the economic activities of the market place.
Determine to read and listen to only that material which inspires positive belief in
your abilities to achieve.
Listen to CD’s or watch DVD’s that teach you creative aspects about what is
possible to achieve in business and life.
Focus on anything that promotes personal development, and personal
achievement.
Jim Rhon, Author of “One Year Success Plan,” and a world renowned business
coach, taught that you must spend more time working on yourself than you do on
your business in order to see success.
T. Harv Eker, Author of Secrets of The Millionaire Mind” stated that “rich
people find ways to surmount their problems while the poor allow their problems
to overcome them.”
Rhonda Byrne, Author of “The Secret,” in her research on the law of attraction
discovered that we become more like the things we focus on;
In Earl Nightingale’s famous recording “The Strangest Secret” he stated success
comes down to one thing that “we become what we think about most of the
time.”
Successful and wealthy people have somehow stumbled upon the knowledge of the
power of the mind and how it works. They practice picturing clearly the thing that they
want, and they refuse to focus on those things they do not want.
The power of the mind attracts what it focuses on, good or bad, it does not judge what it
sees.
The human mind works like a computer. Whatever you put into it is what comes out of it.
The mind does not discriminate nor judge what is placed in it. You can create what you
expect in life. What drives your expectation is what your mind focuses on.
Therefore, make sure you reset your activities to only expose yourself to the positive
things that give you faith in yourself, and not those that tear down your self-confidence.
This 30 day re-programing should also include the following:
Become a student and develop an insatiable appetite to learn how to become a
successful business owner.
Determine to use the tools that you are given in this course and don’t become the
tool yourself.
Start your business part time. That way you can test whether the market wants
your product in its present form without risking all your resources.
Set boundaries for yourself and family when working from home. Set up work
hours, where you will conduct business at home, and don’t allow your business to
take over the family lifestyle.
Chart your course and set your goals. Make a commitment to stay motivated and
enthusiastic for 1 year.
Adopt our system of operating a business or create your own. Use the tools that
are given to you in this course.
Continually build a database of business associates, and call them weekly.
Structure your time and life’s activities around your goals.
Focus on becoming bigger than your debt, and bigger than your problems by
personal development activities.
Build your self image. Battle against family, friends, associates who distain the
entrepreneur pathway you’ve chosen and think your wasting your time.
Know that your personal development is the most powerful activity that supports
the growth of your business. “Success is not a doing- process, it’s a becoming-
process. Success is something you attract by the person you become.
Jim Rohn said “for things to improve, you must improve, for things to get better
you must get better, for things to change you must change.”
Here’s a personal development action plan that will give you some
specific steps to follow for your first year.
I. Read 10 pages of an informative and inspirational book or magazine daily.
(Five in the morning and five at night).
II. Listen to 30 minutes of instructional audio each day.
III. Flush your thoughts with positive outcomes, inspirational stories, solutions,
and achievements of people. Focus on ideas of how to create more prosperity,
health, love, abundance, growth etc.
IV. Read books like “Think and Grow Rich,” “The Power of Positive Thinking.”
“The Magic of Thinking Big,” and “As a Man Thinketh.”
V. Do It Now!! Newton’s law states that: A body at rest tends to stay at rest
unless acted upon by an external force. A body in motion tends to stay in
motion unless it is impeded by a force greater than itself.
What Successful Entrepreneurs know about failure
In order to get success fast, go get some failure fast. The key to success is experiencing
failure. In fact if you want success double your rate of failure.
When getting started in selling a product make it your goal to find people who will say
no. That’s right make the no’s your initial goal instead of becoming discouraged by them.
Find as many people as you can to say no to your product because then you will become
closer to accomplishing your goal.
Strangely enough you will have to see failure and rejection as progress toward your goal.
Find at least ten people to tell you no in the next week. It will move you to those who will
say yes quicker.
How to use Your Resolve
When accepting the challenge of building a business you must resolve to use all your
mental, emotional, and physical energies. To resolve to do something means to come to a
definite or earnest decision about it. Nothing can resist the human will that would stake
even its own existence on its stated purpose.
You can build a business even when everyone tells you it cannot be done- you’ll never
make it. Some will tell you, we have a better more easier business opportunity over here;
others will say, wait until the economy improves before you try to start that business.
Finally, those close to you will urge you to wait until your circumstances are better before
you start building a business in this economy. We are telling you these things to prepare
you for what people around you will be thinking and saying. When you hear these types
of comments know that you are on the right track and that this course will prepare you for
every challenge you face.
Top five Characteristics of the successful business owner
I. Positive Attitude
II. Commitment and Persistence
III. Personal Passion
IV. Caring for People
V. Belief in Self and Self Confidence
To build a great start up company you must first consume great content into your mind.
This results in powerfully creative thoughts on how to get things done. Finally, getting
things done leads to great expectations for the success of the business which results in
significant profits.
Therfore, do everything in your power to guard the quality of content being placed in
your mind, take action today implementing the things you learned in this course.
Course #1 Creating The Mindset of the Business Owner is a vital component of getting started in
building your business. Review this summary along with the video tutorial, study questions, and learning
objectives. Make sure you get on the weekly Conference calls where our students can engage
instructors with questions about various aspects of building their business. Secondly, participate in the
online forum where you can list your comments, ask questions, and check out recommended resources,
from your peers. Finally, contact your assigned business coach for personal one-on-one mentoring and
training.
SHBU in Partnership with ISBNStores.com
Call 856-359-4851 for assistance
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