CREATING EFFECTIVE WEBSITES

building success out of virtual nothing

What to LearnPhysical Interaction with Virtual

Purpose Driven Design

Characterize Customers

Virtual World Meets Physical

Physical Body Reacts Subconsciously

Visual Stimuli Evokes Similar Reactions

Is It Just Bad Layout Design?

Poor Layout Design

Poor Color Scheme

Poor Text/Information

Poor Graphics/Images

The Guttenburg Principle

The New Eyeflow

Best Placement for Readership

Avoid Certain Color Combinations

Choose a Color Scheme with Purpose

What is Your Website’s Purpose?To Get Customers into Your Store?

To Capture Contact Information?

To Sell a Product?

To Have Customers Contact You?

To Promote Yourself as an Expert?

To Gain Credibility as a Business?

To Provide a Useful Service?

To Exist?

Every Page Should Evoke an Action … or ReactionYahoo.com Google.Com

Amazon.com

PopCapGames.com

HighRiseHQ.com

RotoRooter.com

LegacyLocker.com

MarketingSuccessInstitute.com

BusinessCatalyst.com

Always Remember AIDAAttention

Interest

Desire

Action

Not Everyone Is EqualProtectors (SJ) The Overseer (ESTJ)The Supporter (ESFJ)The Examiner (ISTJ)The Defender (ISFJ)

Creators (SP) The Persuader (ESTP)The Entertainer (ESFP)The Craftsman (ISTP)The Artist (ISFP)

Intellectuals (NT) The Chief (ENTJ)The Originator (ENTP)The Strategist (INTJ)The Engineer (INTP)

Visionaries (NF) The Mentor (ENFJ)The Advocate (ENFP)The Confidant (INFJ)The Dreamer (INFP)

Myers-Briggs

Extraverted or Introverted Sensing or iNtuition Thinking or Feeling Judging or Perceiving

Understanding the Protector (SJ)43 % of all People

40% of Males46% of Females

Career Matches• Auditor • Accountant • Scientist • Researcher • Police • Administrator • Marketer • Librarian

reliable, diligent, industrious, persevering

motivated to maintain security

require tasks be completed correctly

require people behave appropriately

not driven by impulse, but rather by concrete fact

quick to provide a solution, provided the need is justified

attention to detail

Understanding the Creator (SP)35.5% of all People

36.5% of Males34.5% of Females

Career Matches• Driver • Marketer • Paramedic/EMT • Social Worker • Detective • Project Manager • Child Care • Military • Scientist • Mechanic

laid back, open-minded and love to feel alive

primarily driven by sensation

flexible and aesthetically-aware

"here and now" people that go where their senses lead

makes an effort not to miss an opportunity

have a tendency toward athletics

have a tendency toward creating or crafting

Understanding the Intellectual (NT)10 % of all People

15.5% of Males4.5% of Females

Career Matches• Scientist • Computer

Programmer • Judge • Teacher/Professor • Lawyer/Attorney • Psychologist • Engineer • Systems Analyst • Photographer

analytical, intellectual, independent and complex

introspective, logical and on a quest for knowledge

practical and unsentimental in problem solving situations

actions are precise and follow a systematic course

abstract, theoretical and technically adept

naturally inventive

strong attention to detail

Understanding the Visionary (SP)11.5% of all People

8% of Males15% of Females

Career Matches• Psychologist/

Counselor • Writer • Musician • Actor • Artist • Teacher/Professor • Social Worker • Church Worker • Human Resources

imaginative, creatively inclined and passionate

introspective, intuitive and highly idealistic

desire to contribute goodness and meaning to others lives

despise conflict

will do everything to ensure loved ones get along

effective through insightful and encouraging nature

have tendency toward creating or crafting

How to Strategize for PersonalitiesBy Creating a Script for Sale you can strategize about how your clientele will reach the final sale

Final Thoughts and Ideas

Planning Will Create the Sale

Different People Need Different Tactics

Focused Purpose on Pages Create Opportunities

Aesthetics Cause Subconscious Decisions

Have Fun!