Creating Design-Focused Culture

Post on 11-May-2015

1.673 views 0 download

Tags:

description

User experience is a team sport—if any teammate isn’t on-board, the entire company will struggle. In plenty of organizations, the design and development teams will often butt heads over priorities, budget, and creative vision. This can cause conflict that can hurt your products or projects and demoralize the entire company.

Transcript of Creating Design-Focused Culture

hello@interactivemechanics.com www.interactivemechanics.com

Creating Design-Focused

Culture

@mike_tedeschi

A little about my story...

... fast-forward to today.

Design became a company priority

Design became a company priority

Design and development came together

Design became a company priority

Design and development came together

All teams started focusing on UX

Design became a company priority

Design and development came together

All teams started focusing on UX

Company morale increased

So... what happened?

No more “silo” mentality

#1

Create and work with

multi-disciplinary teams

“Agile is iterative. Design is iterative.

Why couldn’t they work together?”

ȃ-H�*RWKHOI��$XWKRU�RI�/HDQ�8;

Work, sketch, and

brainstorm together

“People tend to equate creative with

artistic. Like if you can’t draw a picture

of a horse, you’re not creative.

That’s really wrong.”

ȃ'DYLG�.HOOH\��Ζ'(2

Learn more than just

your trade

#2

Organizations today need generalists who

can do all aspects of the job well. Who

can shift between activities, as the job

requires. Specialists are best when they

come out of very strong generalists, who

know how to work across the board.

ȃ-DUHG�6SRRO��8Ζ(

Share what you know

with your peers

Don’t be afraid to

ask questions

Create relationships with

your colleagues

#3

What’s your story?

September 2nd @ AzaveaUX Book Club