СREATING CUSTOMER LOYALTY !!

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Andrew Morozov CEO RBK Money !!!"

RBK MONEY!

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PIVOT!

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Zero(fee#policy#

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SUCCESS!

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Trac1on#achieved#!

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GROWTH !

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Trac1on#achieved#

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EXPANSION !

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Trac1on#achieved#

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Russia# Interna1onal###

TODAY !

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Trac1on#achieved#

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Russia# Interna1onal###

40,000#!!##

businesses#!##

RBK MONEY STRATEGY & VISION WE CONNECT PEOPLE WITH BUSINESSES !

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LOYALTY !!

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Attracting customers is only half the battle - keeping them loyal to your brand can be just as challenging."

PEOPLE LOYAL TO PEOPLE NOT THINGS"

PERMISSION MARKETING!

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Performance: Good Reliable & Consistent (93-94%) Good Deals & Pricing (93%) !!!"Customer Support / Service (89%) Honest & Open Policies (83%) !!!"

Trustworthy Brand Name (75%) Specific Features (75%) Offers Latest Technology (73%)!!!"Creative Offers & Programs (62%) Friends Recomendations (53%) !!!"Speak thru Multiple Channels (30%)!!!"

Source: PWC USA 2013!!!"

WE ARE IN A DATA BUSINESS"

RBK OFFERS !!

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The project involves more than 10,000 stores."

Purchases value per customer has increased by 20% over the last year"

NEW GENERATION LOYALTY PROGRAMS !

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There is no more B2B or B2C. It’s H2H: HUMAN TO HUMAN