Creating Conversation with Meaning and Value #jboye14

@starfocus

By Danielle BrigidaNational Wildlife Federation

Reasons We’re Active on Social

Fire = Criticism

Earth = Relationships

Flood = Support

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Our Community Tips

• Listen All the Time• Be Responsive• Add Value• Spark Discussion• Be Present • Follow the Passion

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Thinking About Types of Social Media

Owned Your Branded Presences

Earned Organic Shares and Posts

Paid Social

Advertising

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@starfocus

Find Communities that Align with Goals

Inspire Americans To Protect Wildlife For Our

Children’s future

Photographs Getting Outdoors

Watching for Wildlife

Instagram

Google+

Facebook

Flickr #jboye14

@starfocus

National Wildlife Photo Contest

Tracking Social Can Be Tricky

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National Wildlife WeekRepurpose, Alter, & Crowdsource

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Think of Where You Can Provide Value

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Learn from Your Community and Advocates

@klsnature

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Tools for Conversation and Community Management

• Crowdbooster• Tweetdeck• Bufferapp• Hootsuite• SocialBro

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Legal Places to Get Images

• Your Staff• Your Community • http://list.ly/list/703-free-stock-or-low-cost-im

age-sites

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Places to Edit Images for Social

• Pixlr• PicMonkey• Liveluvcreate• Canva

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Awesome Screenshot:https://chrome.google.com/webstore/detail/awesome-screenshot-captur/

alelhddbbhepgpmgidjdcjakblofbmce?hl=en

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Listen in Different Ways

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You Use Search All the Time

Research Social Media Search Sites

• Blogs– Ice Rocket– Google Blog Search– Technorati

• Facebook/Twitter– Search.twitter– Social Mention– Mention.net– Boardreader– RSS Notifications

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Just RSS Your Search Results!RSS = Real Simple Syndication

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Track Relative News and Mentions Feedly.com

Art of Quality Conversations

• Speak Less- Listen More• Develop Your Sense of Humor• Know Your Current Events• Keep Track of Interesting Experiences• Be a Bearer of Good Tidings• Keep Comments Short and To the Point

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Use Content and Blogging to Give Context to Your Work

Always Remember Why You’re There

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Listen, Communicate, Create, TrackTime on Social Media

ListeningCommunicatingCreating/ExperimentingTracking

30%

30%

25%

15%

Questions?

Danielle BrigidaSr. Manager of Social StrategyNational Wildlife Federation@starfocus brigidad@nwf.org

Judy N, Flickr

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