June 2013

Creating Exclusive Supply Chains of Talent

3

Current Scarcity of Talent

2012 Talent Shortage Survey, ManpowerGroup. 38,000 employers in 41 countries.

“At the global level, vacancies for skilled trades workers top the list of the most difficult positions to fill.”

“The second most in-demand category is engineering staff: Mechanical, electrical and civil engineers are most often identified in short supply by employers.”

Global Talent Scarcity 2021

12

TOP-DOWN APPROACH

Difficulty thinking ‘future state.’

Quantification was hard.

Talent segmentation was too broad.

What to do with cross-functional areas?

Market Segments vs. Talent Segments.

Holes in Plan

CLC Data & LinkedIn Talent Pool Reports Marketing Professionals - Europe

19

Creating Community

75-80% NON-JOB RELATED! Employee SME and Member generated content Procured content to enrich community Aimed toward starting conversations Relevant to communities Symbiotic relationship with external communities Share whitepapers and thought leadership

TEST: People remain in the community because membership provides intrinsic value to the member and elevates their individual worth regardless of current employment status.

Questions?

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