Post on 20-Aug-2015
Use your imagination. Imagine specific action.
Imagine benefitsImagine beneficiaries
BUT I AM STILLYOUNG!
...
Creative Thinking: the combination of some old problems and old solutions to produce a new idea
Ready?
I will give you seven ideas.
You put these ideas together.
Then you add something new that can be a benefit to many people.
IDEA 1
1
PROBLEM: THE OZONE LAYER IS THINNER
MAN’S LIFESTYLE MADE A HOLE THE WORLD’S SECURITY BLANKET: THE OZONE LAYER
THE ICE IS MELTING
THE SUN IS NOW BURNING THE EARTH
IDEA 2
2
PROBLEM: SUN RAYS CAN CAUSE SKIN CANCER
BURNING OUR SKIN
BAD FOR THE SKIN, BAD FOR THE HEALTH
SKIN CANCER IS EXPENSIVE ...
... AND UGLY
... AND PAINFUL.
IDEA 3
3
UMBRELLAS CAN PROTECT FROM SUN RAYS
IDEA 4
4
CULTURAL PERCEPTIONS LIMIT THE USE OF UMBRELLAS
UMBRELLAS ARE FOR WOMENPERCEPTION
UMBRELLAS ARE FOR OLD MENPERCEPTION
UMBRELLAS ARE FOR HOMOSEXUALSPERCEPTION
UMBRELLAS ARE FOR RAINPERCEPTION
IDEA 5
5
CHANGE THE PERCEPTIONS
CHANGE THE
IMAGE, CHANGE THE
PERCEPTION.
MAKE IT PRACTICAL
MAKE IT FUN
MAKE IT A WEAPON
MAKE IT MULTIPURPOSE
MAKE IT HIGH-TECH
MAKE IT A STATUS SYMBOL
CHANGE THE
IMAGE, CHANGE THE
PERCEPTION.
IDEA 6
6
INCREASE ITS USES ON SUNNY DAYS
SOLAR PANELS PRODUCE ELECTRICITY FROM THE SUN
FABRIC SOLAR CELLS ARE FLEXIBLE
SOLAR FABRIC CAN COLLECT ENERGY
SIGNAL BOOSTER BATTERY CHARGER
UMBRELLA
BLUETOOTH UMBRELLA
IDEA 7
7
TARGET: DECREASE SUN-CAUSED SKIN CANCER
MEN WILL USE UMBRELLASON SUNSHINE DAYS
SKIN CANCER CAUSED BY THE SUN WILL LESSEN
X
specific Action Benefits benefiCiaries
1. thinner ozone = skin cancer2. umbrellas = protection from sun3. men don’t use it in sunshine 4. change perception about it5. fabric solar panels are flexible
COMBINE…
…. AND CONTRIBUTE
Here’s a clearly stated idea
I will create a poster in 12 languages to promote umbrella use all day so that people all over the world are protected from skin cancer caused by carcinogenic rays from the sun due to the thinner ozone layer. The poster will promote related environmental greening strategies such as planting trees.
actionbeneficiariesresults benefits
specific
Not original: Data about solar skin cancer. Original: There are no posters about this topic in my country.
1. In what way is this a green idea?2. How does it relate to my major course?3. Can I complete the poster, slides, and
the paper in three weeks?4. Will this use little or zero money?5. Can this be done by less than 3 persons?6. How does this benefit my home country
or community?7. What strong, real need does it answer?8. What’s original about it? What’s not
original?9. Can I support this with valid
information?
The posters will use recycled paper and promote tree planting.
Yes, but I must work fast.
Yes, the poster will need only paper.Yes, I can do this alone.If my countrymen don’t get skin cancer, they will save much in terms of downtime and medical expenses.
The health and well-being of my countrymen are very important
Yes, there is much information about skin cancer caused by the sun due to the thinner ozone layer.
IT: Use of posters to increase information accessBusiness: The posters can be profitable if designed for a target market; the posters can promote sponsors and increase their market exposure.
This is how to support a project idea
These is your guide to proposing your idea in a way that it can be accepted.
STUDY GUIDE
• Did your brain come up with something you might propose as a project?
• If not, go to the next set.