Creating an Evidence-Creating an Evidence-based identity…based identity…

Positioning Your OfficePositioning Your Office

What are the choices for the patient?

1. PCP…drugs…pts are rejecting this in droves.

2. Orthopedic surgeon: $3503. Pain Management: $1000-$2000

/injection4. PT: $200-$400 per visit

5.5. DC: $45DC: $45

1. Life2. Leadership3. Working ON it, not IN it4. Systemization5. Business Development

6.6. Awareness of, and commitment to, Awareness of, and commitment to, the literature/researchthe literature/research

Primary Aim

What is your inner most driving force?

Source of energy, commitment, vision

Vision: Your dream of the future, what the business will look like when fully developed….Strategic Objective.

Vision: Your business philosophy: Evidence-based, patient-centered, Evidence-based, patient-centered, internal referral-driven.internal referral-driven.

Spirit: Your attitude…the way you do what you do.

The technical work of a business and the business that does that technical work are two totally different things.

The business as a whole is the product.

Technical work = JOB!

The assumption—franchise your business.

Business DOES NOT equal people.

Business = Systems

People run the Systems.

Systemic thinking will set you FREE!

Goal: Build a business that works.

Continuous cycle of: Innovation Quantification Orchestrationn (doing it that way it’s suppose

to be done)

Business Development Never Ends!

List what you don’t want in your life. List what you do want in your life. Set priorities and bust barriers. Write your own eulogy.

Now…..Write your primary aim.Goal: Live life

Intentionally!!

SO is a clear written picture of your company’s future…about 1 page.

It’s a commitment……not a wish.

Serves your primary aim.

Step 1: basic description

Step 2: Unique distinguishing features.

Type of practice

Practice size (services, # employees, etc)

Practice growth: 1 –3 – 5- 10 years?

Where?

Unique products/services Unique marketing Unique presence (look, sound, feel) Unique Operations Other: What can you do to make your

practice stick out compared to your colleagues?

Review your primary aim Review your strategic objective Draft your company story Read it aloud to someone Edit it Read it to your employees and make it

part of the way you and they think.

Now…….write your company story!!

Write a short mission statement that will appear on every piece of marketing material that comes from your office.

Keep it short

Come from the heart

What is it that you want your patients to know about you that they can relate in a 30 second elevator ride?

Time is an irreplaceable resource. Effective use of time, more than any other habit, will increase your productivity and your effectiveness as a leader.

Managing your time provides you with the tools you need to make the best possible use of your time.

Create wind, don’t let it blow you away!!

Track the actual flow of your time….you’ll be amazed at the waste….and just how much free time you actually have in the day.

Categories: Admin, Bus Dev, Finance, Operations, Marketing, Treatment.

Interruptions: Phone calls, meetings, Internet, employee problems, mail, volunteerism, etc.

List your time bandits.

No more……”Fire, ready, aim”!

1. Take one bite at a time (eating elephant!)

2. Prioritize and stay focused (1-2 “must be”)

3. Hold 5-minute priority meetings4. Don’t overbook. (allow unscheduled

time)5. Delegate6. Routinize7. Share time-saving ideas

8. Avoid “quicksand issues”9. Set deadlines10. Divide and conquer big jobs11. Stop fragmentation12. Take natural breaks13. Institute a quiet time14. Set “Do not Disturb” periods.

15. Don’t over commit16. Teach time management17. Audit time management18. Focus on Results, not work

19. Eat Lunch, but Eat “lite”20. Don’t work at home21. Don’t be a Perfectionist22. Use prime time for Prime tasks23. Capture Great ideas24. Think, then act

Empowering Chiropractic

For more information…

Check out:

www.empoweringchiropractic.comwww.empoweringchiropractic.com

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 © Copyright. July 21, 2010.

All Rights Reserved. Dr. Ronald J. Farabaugh