Post on 26-May-2020
Branding 101: Creating an Effective & Engaging Brand For Your Business
Who am I?
16 • 5 • 3+
Strategic Brand & Design Development
I am obsessed with helping my clients
stand out!
What is branding?
The advantages of defining your brand
Actionable steps on how to define your brand
What isBRANDING?
X
BRANDINGISN’t EXPENSIVE $
IT’S JUST A PROMISE
EXPECTATIONS
HOW THEY DEFINE YOU
HOW YOU
DEFINE YOURSELF
IF YOU DON’T DEFINE YOURSELF,THEY WILL
HOW THEY DEFINE YOU
HOW YOU
DEFINE YOURSELF
CONTROLLINGMOLDINGSHAPINGREALITY
DEFINING +Differentiating
UniqueService/Product
Let ‘s take a
DEEP DIVE
YOURBRAND
THE FOUNDATIONOF A BRAND
THE FOUNDATION MAKE-UP:• CORE BELIEFS• YOUR VOICE•PURPOSE & INTENTION
VISUAL IDENTITY MAKE-UP:•LOGO•STATIONARY•WEBSITE •BROCHURE•ADVERTISING
BRANDING IS MUCH LIKE AN ICEBERG
BRANDING IS MUCH LIKE AN ICEBERG
ADVANTAGES OF DEFINING YOUR
BRAND
YOU KNOWYOUR STORY
HELLO!
YOU STAND OUT!
BUILDS TRUST
PROFESSIONAL V. AMATEUR
Rocky JohnDoe
COMPETITIVE EDGE
Helps achieve “top of mind” in a saturated market place
BlahBlah
BlahBlah
It Better ConnectsYou With Your Target Audience
6 ACTIONABLESTEPS TO DEFINE YOUR BRAND
STEP 1:
ASK ALL THE RIGHT QUESTIONS
1 Who are you? What is your business’ story?
2 What does your company represent?
3 How do you want to be perceived as?
4 What is unique to you?
4
Step by Step Worksheet: Evaluate Your Brand
d) Describe your the essence of your brand in 3 to 5 words? What are a few things that come to mind when someone hears or sees your company for the first time?
e) What’s your mission and vision for your company? Do you have a slogan, or motto?
f) In your opinion, what makes a brand memorable? What company embodies the perfect brand and why?
g) What do you believe you do better than anyone else?
Strategic Brand & Design Development
Strategic Brand & Design Development
A Step-by-Step Worksheet:
Evaluate Your
Brand
508-641-7062
www.BrandPendulum.com
STEP 2:
SPEND TIME TO RESEARCH
Look at websites, fonts, logo, copy, marketing materials, photos, video, colors from:
1 Direct Competitors
2 Indirect Competitors
3 Completely Different Industries
NOTHING WASEVER CREATED IN A VACUUM
STEP 3:BRAINSTORMIDEAS & ANGLES
When thinking about the feelings your brand wants to instill you should consider the following:
1 Think about the process it brings your customer through.
2 Think about what your product and service provides to your customer. Does it transform them?
3 Think about how you wish to be perceived. What are your intentions?
DEFINE +Differentiate
STEP 4:GET VISUALLY INSPIRED
Here’s the tools and resources to help you find elements for your mood board.
1 For logos go to: logopond.com
2 For branding and design go to: Behance.net
3 Google search for inspirations
4 Go to randoms environments: Library, Super Markets, Nature, Office
STEP5 :PICK A
DIRECTION
SET IDEAS IN BUCKETS
=
STEP6 :VISUALLYDESIGN YOUR
BRAND
YOURBRAND
Questions?
THANK YOU!
Hugo Amorim Visual Storyteller, Principal
EMAIL hugo@brandpendulum.com TEL 1.508.641.7062
www.brandpendulum.com
Strategic Brand & Design Development
LET’S CHAT ABOUTYOUR BRAND