Post on 15-May-2015
description
Ben Martin, CAESr. Social CRM Consultant
@bkmcae ★ bmartin@avectra.com
Creating an App for Your Event or Association
ABOUT YOUR PRESENTER• 12 years in the association profession, concluded
as VP for Marketing & Communications at the 40,000 member Virginia Association of Realtors
• Recognized as one of “Five to Watch” by ASAE’s Associations Now magazine
• National Association of Realtors Technology Spotlight Award winner (2010)
• Certified Association Executive (2005)• Chaired ASAE’s Membership Section Council
(2007)• Current member of ASAE’s Technology Section
Council
Ben Martin, CAE
@bkmcae #EdDay25 @TallySAE
AGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
bit.ly/AvectraSpeaks
@bkmcae #EdDay25 @TallySAE
AGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
@bkmcae #EdDay25 @TallySAE
MOBILE STATISTICS
There are 6.8 billion people on Earth. 5.1
billion own a cell phone. 4.2 billion own a
toothbrush.
@bkmcae #EdDay25 @TallySAE
MOBILE STATISTICS
By 2015, there will be more people connected
to the internet by mobile devices than by desktop
computers
@bkmcae #EdDay25 @TallySAE
MOBILE STATISTICS
63% of all mobile phones sold in North America are
smart phones
@bkmcae #EdDay25 @TallySAE
MOBILE STATISTICS
The average American adult spends 65 minutes per day on their mobile
device
@bkmcae #EdDay25 @TallySAE
MOBILE STATISTICS
66% of Americans sleep next to their mobile
device
@bkmcae #EdDay25 @TallySAE
MOBILE STATISTICS
22% of Americans would rather give up their
toothbrush for a week than their mobile device
@bkmcae #EdDay25 @TallySAE
MOBILE STATISTICS
33% of Americans would rather give up sex for a week than their mobile
device
@bkmcae #EdDay25 @TallySAE
AGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
@bkmcae #EdDay25 @TallySAE
WHY GO MOBILE?
@bkmcae #EdDay25 @TallySAE
WHY GO MOBILE?
@bkmcae #EdDay25 @TallySAE
WHY GO MOBILE?
@bkmcae #EdDay25 @TallySAE
WHY GO MOBILE?
@bkmcae #EdDay25 @TallySAE
AGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
@bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
@bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
Features• Keep it simple• Start with the essentials• Prioritize• Iterate, evolve
F I R S T
@bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
Integration• Is your event data
subject to change?• Is your event data
stored in more than one location?
F I R S T
@bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
Revenue• Do you plan to monetize
your mobile experience?• If so, is your strategy
advertising or sponsorship?
F I R S T
@bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
Service• Is your event location
underground?• Can you afford to provide
WiFi access to attendees?• Have you done a site visit
to confirm major carriers have service?
F I R S T
@bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
Technology• Based on the outcome of
your planning, you will choose between• Native App• Mobile Web• Hybrid
F I R S T
@bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
Technology
F I R S T
@bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
Technology
F I R S T
@bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
Technology
F I R S T
@bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
@bkmcae #EdDay25 @TallySAE
AGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
@bkmcae #EdDay25 @TallySAE
MOBILE EXAMPLES
@bkmcae #EdDay25 @TallySAE
MOBILE EXAMPLES
@bkmcae #EdDay25 @TallySAE
MOBILE EXAMPLES
@bkmcae #EdDay25 @TallySAE
AGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
@bkmcae #EdDay25 @TallySAE
NEXT STEPS• Play with mobile apps, learn what's possible• Look into making your association or event website
mobile friendly with responsive design• Try out free app services like AppMakr.com or
Bloodhound• Talk to an app developer
@bkmcae #EdDay25 @TallySAE
AGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
@bkmcae #EdDay25 @TallySAE
Q&A
@bkmcae #EdDay25 @TallySAE
Ben Martin, CAESr. Social CRM Consultant
@bkmcae ★ bmartin@avectra.com
Creating an App for Your Event or Association