Creating a New

Global Superfood

The story of baobab - ‘The Feel Good Fruit’

Nov 2014

Aduna | Africa-inspired health & beauty brand and social business

Feeling Good. Looking Good. Doing Good | Creating a beautiful impact, both inside and out Our mission is to create demand for under-utilised natural products from small-scale producers in Africa.

Baobab | hands up who’s heard of it

Baobab | what’s the big deal?

Baobab | one of the most nutrient-dense foods in the world

Baobab | it actually tastes nice

Baobab | an inspiring possibility

Consumers

Industry

No consumer awareness due to lack of product development

No product development due to lack of consumer awareness

Baobab | the marketing catch 22

Aduna | creating the baobab buzz | positioning & packaging

Aduna | creating the baobab buzz | enrolling the media

Aduna | creating the baobab buzz | enrolling influential retailers

Aduna |creating the baobab buzz |the feel good tribe

Aduna |creating the baobab buzz |adding value through NPD

Aduna| The Baobab Love is Spreading…

Aduna | make baobab famous

andrew.hunt@aduna.com

#makebaobabfamous