Post on 14-Nov-2014
description
WITHOUT A DOUBT
WE’VEINVENTED
THE
THING. EVER.
SINGLE,
GREATEST, MOST IMPORTANT
THERE’S A LOT OF HYPERBOLE AROUND INNOVATION. DON’T LET A PR HEADLINE BE YOUR GOAL.
NOT ALL INNOVATION IS ABOUT A SLICED BREAD MOMENT.
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CREATING A CULTURE FOR INNOVATION
MAKING IDEAS REAL
Tim Kastelle
5
A NEW
IDEACREATING NEW
VALUE
THAT HAS BECOME
REALITYMAKING IDEAS REAL
Tim Kastelle
CREATING A CULTURE FOR INNOVATION
6
A NEW
IDEACREATING NEW
VALUE
THAT HAS BECOME
REALITYMAKING IDEAS REAL
Tim Kastelle
NOVELTY
CREATING A CULTURE FOR INNOVATION
7
A NEW
IDEACREATING NEW
VALUE
THAT HAS BECOME
REALITYMAKING IDEAS REAL
Tim Kastelle
CONCEPT
CREATING A CULTURE FOR INNOVATION
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A NEW
IDEACREATING NEW
VALUE
THAT HAS BECOME
REALITYMAKING IDEAS REAL
Tim Kastelle
ITERATION
CREATING A CULTURE FOR INNOVATION
9
A NEW
IDEACREATING NEW
VALUE
THAT HAS BECOME
REALITYMAKING IDEAS REAL
Tim Kastelle
INNOVATION
CREATING A CULTURE FOR INNOVATION
CULTURE IS SLOW
CULTURE IS SLOW
CREATING A CULTURE FOR INNOVATION
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IDEA VALUE
REALITY
FAST CULTURE
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INSTAGRAM’S HYPERLAPSELet’s look at the making of
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HACKER CULTURE
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A TEAM OF THREE
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PROTOTYPED IN PRIVATE
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DEMO’D AT A PITCH-A-THON
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SHARED ACROSS THE COMPANY
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1 DAY AFTER RELEASE...
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CREATING A CULTURE FOR INNOVATION
A NEW
IDEACREATING NEW
VALUE
THAT HAS BECOME
REALITY
IMAGE STABLISATION WASN’T NEW, BUT USING HARDWARE ON AN IPHONE TO DO IT WAS.
SHAKY VIDEO LOOKS RUBBISH. STABLISED
VIDEO WAS EXPENSIVE. HYPERLAPSE
DEMOCRATISED IT.
LIMITATIONS WERE ACCEPTED; - NOT FOR ALL HANDSETS
- NOT A PART OF MAIN APP
SKILLS WERE UTILISED; - PROTOTYPING + FAST CULTURE
CREATE AN ENVIRONMENT WHERE IDEAS CAN ORIGINATE AT ANY LEVEL IN THE BUSINESS.
CREATING A CULTURE FOR INNOVATION
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USE PROTOTYPING SKILLS TO SHOW REAL THINGS TO THE WIDER BUSINESS.
CREATING A CULTURE FOR INNOVATION
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INVEST IN WAYS TO SHARE IDEAS, BOTH ONLINE AND IN REAL LIFE.
CREATING A CULTURE FOR INNOVATION
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GOVERNMENT DIGITAL SERVICES
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USER CENTRED
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A CULTURE OF SHARING
RBI
OVERVIEW
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SERVICE DESIGN MANUAL
SERVICE DESIGN MANUAL
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IT WORKS
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IT SPREADS
SIMPLE, UNDERSTANDABLE VALUES PROVIDE A PLATFORM FOR THE RIGHT THINGS TO GET MADE.
CREATING A CULTURE FOR INNOVATION
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SHARING ISN’T A NICE TO DO, BUT A NEED TO DO FOR CHANGING CULTURE.
CREATING A CULTURE FOR INNOVATION
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SMALL TEAMS CAN DO BIG THINGS.
CREATING A CULTURE FOR INNOVATION
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SPOTIFY
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Fluid team structures
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BOOTCAMPOn-boarding staff to culture
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BOOTCAMP AT 383
VALUE SKILLS OVER JOB TITLES.
CREATING A CULTURE FOR INNOVATION
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PLAY WITH WAYS TO BUILD MULTI-DISCIPLINARY TEAMS.
CREATING A CULTURE FOR INNOVATION
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CREATING A CULTURE FOR INNOVATION
FIND A STICK TO POKE THE EXISTING CULTURE
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BUILD WITH USERSBBC Connected Studio
L ABS
HAMMERSON LABS
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PROTOTYPE
FROM PROBLEMS TO PROTOTYPES
L ABS
HAMMERSON LABS
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PROTOTYPE
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ENGAGE WITH STARTUPSJlab from John Lewis
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CREATE A LABWestfield labs
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BUILD A NEW TYPE OF BOARDUse VC consultants, founders and younger entrepreneurial team members for a new lens on ideas
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COACH THE COACHESGE trained a team of 80 Lean Startup coaches to go back in to the business
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BROADEN THE TOOLBOXExperiment with software that helps you be faster
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DEFINE A FAIL RATENordstrom labs retail experiments are allowed an 80% failure rate
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REWARD Every failure is a lesson - Tata.
“For Tata, failure is a goldmine”
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CHANGE THE MESSAGEFacebook’s propaganda centre
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IN SUMMARY;
!
SLOW ORGANISATIONS CAN FIND THE RIGHT STICK TO POKE CULTURE WITH. THERE’S A WHOLE HOST OF THINGS TO TRY.
CREATING A CULTURE FOR INNOVATION
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IN SUMMARY;
!
INNOVATION ISN’T ABOUT A SLICED BREAD HEADLINE. IT’S ABOUT IDEAS, VALUE AND REALITY. USE THIS LENS TO EVALUATE WHAT YOU COULD DO NEXT.
CREATING A CULTURE FOR INNOVATION
CREATING A CULTURE FOR INNOVATION
383PROJECT.COM @383PROJECT !