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The Client

ESPN is a popular sports channel provider, broadcasting local as well as international sports programs. Games and updates. It provides information about sports including Cricket, Football, Motorsports, Tennis, Golf and U.S Sports.

The Goal

The Approach

To provide a highly cost efficient and a scalable model and help ESPN set up a dedicated capacity allowing flexibility of usage

TO THE NEW with the technical expertise and tactics was able to create content for ESPN Mobile in India.

Summary

TO THE NEW was engaged in creating content for both web and mobile platforms. Live coverage on mobile in 3 India languages and scaling up to 5 languages along with setting up of infrastructure and provided audio commentary in all 5 languages.

Created content along with Live coverage on mobile in 3 Indian languages.

Service

Industry

Digital content creation and management

Media and Entertainment

Live coverage on mobile in 3 Indian languages and scaling up to 5 languages.Set up a dedicated 24X7 team to create content for web, mobile and social media platforms.Was involved in creating vernacular text for the client.Provided training to the current team to handle multiple platforms and sports.Approximately 6000 hours of mobile content produced.Covered majority of sports including Cricket (BCCI, ICC, IPL), Football (EPL, Spanish League, Italian League), Golf, Tennis (ATP, Grand Slam events) and Formula OneSetup up the infrastructure and provided audio commentary in all 5 languages.

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