Post on 20-May-2015
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SERVICE DESIGN JAM 2013
34.0194° N, 118.4903° W
LOS ANGELES 2013SERVICE DESIGN JAM
Saturday, March 2, 13
SERVICE DESIGN JAM 2013
Killing Your DarlingsThe Paris Hilton PrincipleStorytelling for Service DesignPresenting Your Story in 1 Day
HEREINCONTENTS
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SERVICE DESIGN JAM 2013
HELLO.
I’M TARA GREEREXECUTIVE CREATIVE DIRECTOR EXPERIENCE DESIGN AT R/GA
I’M LUKE STILESSENIOR TECHNICAL DIRECTOR AT R/GA
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SERVICE DESIGN JAM 2013
TODAY IS THE DAY TO KILL YOUR DARLINGS(SORRY DARLINGS)
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THE PARIS HILTON PRINCIPLE
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THAT’S H.O.T
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H IS FOR HELPFUL
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ARE YOUMAKING A SLAP CHOP?
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WHEN A KNIFE EXISTS?
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O IS FOR ORIGINAL
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ARE YOUGOING AFTER THE SAME PRIZE?
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WHEN YOU CANGO YOUR OWN WAY
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T IS FOR THRILLING
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ARE YOU DOING THE EXPECTED?
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EXERCISE: HOW IS IT
HELPFUL ___________________
ORIGINAL ___________________
THRILLING _________________
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STORYTELLING FORSERVICE DESIGN
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[WHERE THE WILD THINGS ARE]
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A CHARACTER YOU LOVE
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ENCOUNTERS AN OBSTACLE
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THEN OVERCOMES IT
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AND LIVES HAPPILY EVER AFTER
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STORY EXERCISE:
THE CHARACTER _________________________________
THE OBSTACLE __________________________________
OVERCOMING IT _________________________________
HAPPY ENDING __________________________________
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PRESENTING YOUR STORY IN1 DAY
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SOME SIMPLE TOOLS
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SOME SIMPLE TOOLS
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SOME SIMPLE TOOLS
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SOME SIMPLE TOOLS
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SOME SIMPLE TOOLS
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SKETCH A JOURNEY
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MAKE AN EXPERIENCE MAPANIMATIC
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MAKE A ‘KICKSTARTER’ VIDEO
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MAKE IT OUTOF PAPER,STRING,COATHANGERS & CHOPSTICKS.
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STRENGTHS EXERCISE:
DOODLER _____________________________________
FRONTMAN ___________________________________
CAMERAMAN __________________________________
ROLE PLAYER __________________________________
MACGUYVER ___________________________________
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GOOD LUCK TODAYGO FORTHAND TELL GREATSTORIES
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