CPWF Information and Communication

Strategic framework

Focus of presentation Provide Basins with Scope of information &

communication within CPWF

Initiate discussion on framework and issues and how fits in with emerging basin strategies and plans

Why information & communication Information is power!Access to information & ideasEmpowerment & Ensuring voiceBuilding social capital

Blurred boundariesFocused on behavior change, learning, facilitationInformation & data managementKnowledge Sharing internally and externally Communication for Development Process facilitationPolicy advocacyProgram communication/Messaging

Difference between conventional research comms & Comms for R4DArea Conventional Research Comms Comms for R4d

Objectives Contribute to bodies of knowledge Inform and provide information

Change perceptions and behavior, contribute to development processes

Targets Researchers, scientists, academics

Multiple actors (farmers, planner, policy makers, private sector, NGOs, etc)

Methodology One way, mechanisticPassive

Two way, iterative process – multiple actors involved, participatoryEngaged and active

Strategies Publish in journals Attend scientific meetings Message focused Hand over information to media/Public Information

Strategic communication linked to changes in KAS of targetsSeen as part of the social sciencesUse multiple channels, products Focused on use rather than production

When At end of research process Continuous process where communication is seen as a process for deriving shared meaning

Key Findings from Information and Communication AssessmentsImprove internal communication processes Info/Data management many systems but not linked or coherent Inconsistent branding and messagingDevelopment of materials were not strategicUse of communication processes for policy advocacy and supporting multi-stakeholder platformsDiversity and contextualization

Framework ObjectivesDeveloping effective information and communication systems Integration of strategic communication principles to support changes soughtDocumenting outcomes and impacts Shaping development agendaEnsuring CPWF brand and identity

Target groups CPWF family – partners & researchers Policy influencersDevelopment investorsDevelopment professionalsResearchers and academicsFarmers and fishers/communities Brokers, intermediaries

Guiding principles : Be strategic Use strategic approach: the use of communication in a planned, strategic way in order to bring about positive social change

Principle: Networked/Decentralized approach

Other Principles

Fostering partnerships Triple A approachTesting use and effectiveness of social media for internal and external knowledge sharing

Working areas

Internal sharing/communication Time-bound program – focus on partnerships Developing standards for sharing across basins CPWF tags/subject cats Common systems (i.e. Document

repositories)

Testing ways to communicate within and across basinsM&E system as an internal sharing mechanism

Global knowledge sharing Ensuring all CPWF documents are widely accessibleRefining CPWF publication seriesLinks to other service providers/ knowledge banksNegotiating with publishers/open access strategies

Influencing global agendaFocus on developing global-local linkages – global messages that can be adapted and contextualizedDeveloping strategies to work with the mediaRiver basins on the edge documentary series (global-local linkages)Packaging of phase 1 resultsBasin Focal Project Book – targeting messages to different audiences.

Basin supportFacilitate cross-basin learning and sharing Support in training and implementation Synthesis of experiencesContributing research knowledge on communication and information

Program team

Basin Team

Program Communication Development of global messages that can be adapted/contextualizedConsolidation of CPWF logos and branding Establishing website as portalMaintaining partnerships/Alumni

Roles and Responsibilities

Working Group questions Working group questions:

What needs to be clarified within the strategy?Strengths / weaknesses, improvements?Basin staff: how does this fit within the basin strategy or notNew ideas?What issues do we want to clarify this week as part of the finalizing the strategy, clarifying roles and how to work together?